Australia – Publicis Groupe ANZ has today announced the acquisition of full-service media agency, Atomic 212°. The agency is led by chairman Barry O’Brien, CEO Rory Heffernan and chief digital officer James Dixon. It has offices in Sydney, Melbourne, Brisbane, Adelaide and Darwin.
The acquisition comes as Publicis Groupe ANZ’s media agencies continue to record strong performances. The agencies consist of Spark Foundry in Australia and New Zealand, Zenith Australia, Starcom Australia and MBM New Zealand.
On the acquisition, Michael Rebelo, CEO at Publicis Groupe ANZ said, “Our media practice in ANZ has been on an incredible trajectory, experiencing growth and momentum across all metrics. The acquisition of Atomic 212° presents a unique opportunity to bring Australia’s most progressive independent media agency into our fold, further strengthening and scaling our media capabilities.”
He added, “Atomic 212° is globally recognised for its world-class expertise. For over 15 years, it has consistently delivered growth to clients by leveraging marketing technology and data in media. By adding Atomic 212° to our market-leading roster of agency businesses, we solidify our position as the only group in ANZ capable of offering truly comprehensive end-to-end marketing transformation solutions to our clients.”
Meanwhile, Barry O’Brien, chairman at Atomic 212°, commented, “From our first meeting, the Publicis Groupe offering and their continuous encouragement to help our business grow was the compelling factor in making this decision. The way the Groupe’s connected platform proposition flows through the organisation, its leadership, its people and its clients is truly powerful.”
He added, “We have grown Atomic 212° into a world-class media operation, but we recognise that the complexity of marketing requires holistic services for our clients. By joining the global best in this regard, we are confident that we can offer our staff and clients an even better experience moving into the future.”