Singapore – VCCP Singapore has announced that Ismail Jooma has been appointed as its new head of planning for APAC.
Jooma has a diversified career journey through several network agencies, bringing a knowledge and perspective on Asian culture and trends. His history includes positions at Ogilvy and TBWA, and he was most recently the head of strategy at VMLY&R Singapore. Prior to this, Ismail was the chief strategy officer at South Africa’s independent agency Brave Group.
His professional experience includes technology (Apple, MTN), automotive (Hyundai), FMCG (Coca-Cola and Colgate), broadcast (DStv Africa, SuperSport), banking (HSBC, Standard Chartered), fast-food restaurants (KFC, Nando’s), and fashion retail (Nike, Edgars).
Speaking about the appointment, Katya Obolensky, managing director of VCCP Singapore, said, “We could not be more delighted to have Ismail join our leadership team as we continue to strengthen our VCCP offering in Singapore. His wealth of experience, sharp intellect and dynamic approach to problem solving will augment our ability to challenge the categories our clients operate in.”
Meanwhile, Jooma commented, “I’m incredibly excited to be joining an agency with a rich planning culture, one that truly places strategy at the heart of everything it does. Katya and the team are building something special here and I’m keen to bring VCCP’s challenger spirit to more ground-breaking work for our clients across the region.”
