Singapore – Customer engagement platform Twilio has named Chris Koehler as its new chief marketing officer to drive global marketing strategy.
Koehler brings over 25 years of expertise in customer engagement and marketing technology and a proven track record of driving growth and innovation at industry-leading companies.
As the new CMO, he will oversee Twilio’s global marketing strategy, focusing on expanding brand awareness in its key markets and amplifying product innovation. He will also play a pivotal role in growing market share across Twilio Communications and Segment and driving messaging and positioning for Twilio’s customer engagement platform, which combines communications, data, and AI to unlock greater value for customers.
Koehler holds a degree in B.S. in marketing from George Mason University and an MBA from Georgia State University.
Prior to joining Twilio, he served as Box’s CMO, where he helped lead the company to surpass $1b in annual revenue in fiscal 2024. He spent more than 25 years leading marketing, customer success, solution consulting, demand generation, and enablement teams at Adobe Systems, E*TRADE Financial, SunTrust Bank, and Claritas.
In his new role, Koehler will report directly to Twilio’s chief executive officer, Khozema Shipchandler. He joins the company’s expanded management team of recent executive hires, including Inbal Shani, chief product officer for Twilio Communications, and Thomas Wyatt, president of segment.
Shani joined Twilio from GitHub, where she led core product management, strategy, marketing, and design as chief product officer. As the CPO for Twilio Communications, Shani is responsible for all research and development capabilities, product innovation, and resiliency and trust initiatives for the Twilio Communications business.
Meanwhile, Wyatt joined Twilio from People.ai, where he served as chief product and strategy officer. As the new president of segment, Wyatt is responsible for driving product innovation and go-to-market execution.
Talking about the appointment, Shipchandler said, “What particularly impresses me about Chris is his no-nonsense style and hands-on approach. Chris’ strong background in product will help strengthen how we market and position our increasingly sophisticated suite of customer solutions in this next chapter of the company.”
Also speaking about his appointment, Koehler shared, “I’ve long admired Twilio as an innovative, developer-first company, and the opportunity to help build the next generation of customer engagement is exciting.”
“Having interacted with Twilio products as a segment customer, I believe Twilio has a massive opportunity to combine its leading data capabilities with its world-class communications platform to deliver the kind of one-to-one experiences that brands have been trying to achieve for years, but few have realised,” he added.
