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TotallyAwesome’s US$10m funding to double down on programmatic offerings

TotallyAwesome’s US$10m funding to double down on programmatic offerings
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Singapore – TotallyAwesome, a digital advertising network for kids, teens, and families–has recently announced its fundraising efforts amounting to US$10m, which the company will use to expand its proprietary data-driven managed and programmatic offerings.

The funding round was led by San Francisco-based Partners For Growth and Singapore-based boutique investment growth advisory firm Yefira Group.

TotallyAwesome will also use the funding to solidify its position in a space where it has first-mover advantage, while expanding its footprint across key strategic markets such as Indonesia, Philippines, Japan and Australia.

The ad network enables a youth-safe digital ecosystem by curating the largest supply of media inventory for brands to engage with more than 500 million monthly active under 18-users across APAC, safely. 

Will Anstee, CEO of TotallyAwesome, said, “It gives me great confidence that ‘Venture Capital for good’ is gaining greater traction in our world at large and TotallyAwesome met that brief for both institutions. Additionally, the importance of cultural fit was at the top of my list when looking for both equity and debt partners. To this end, both PFG and the Yefira Group are a perfect match. Exciting times ahead.”

The investment marks the company’s second major announcement in recent weeks, having previously unveiled TotallyPlay, the industry’s largest brand safe gaming platform for brands to engage with Asia-Pacific’s 450 million plus under-18 gamers.

Through this new funding round, the company aims to rewrite the current brand value exchange in the APAC region – by investing in product development to evolve its enterprise advertising platform, ramp up hiring across its sales, data science and machine learning teams, as well as exploring strategic mergers and acquisitions to accelerate growth.

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