Singapore – Tilt Agency, a digital marketing and creative media agency, announced significant appointments in its creative solutions for clients across all industries. It kicked off with the appointment of Karn Singh as the new group creative director of Tilt.
As he assumes this new role, Singh will oversee Tilt’s creative division and collaborate closely with Madina Kalyayeva, managing director of Tilt, to lead the agency’s goals for growth and innovation.
With more than 17 years of expertise in the advertising sector, Singh can find original and produce creative solutions to solve business problems. His portfolio includes multiple wins from competitions including One Show, D&AD, Webby’s, and Cannes, where he won the Product Design Lion and Singapore’s first Innovation Cannes Lion.
Speaking about the appointment, Kalyayeva expressed, “We are thrilled to welcome Karn to Tilt. His exceptional talent and innovative approach to creative problem-solving make him the perfect fit to lead our creative team. With Karn on board, we are confident that Tilt will continue to deliver outstanding creative solutions that drive real results for our clients.”
In addition, Tilt has also announced partnerships with SHOPOLOGY and CONSENSYS, extending its range of services. CONSENSYS uses AI, machine learning, and sophisticated analytics to mine product pages and reviews for priceless information about seller and brand performance.
Tilt will deliver a range of services under this partnership, including shopper observations and interviews, shopper insight generation and workshops, shopper and consumer data integration, and retailer engagement. This collaboration enables Tilt to assist retailers in launching activations for category captain programs, focusing shopper and consumer data on specific target markets and channels.
In its role as creative partner, TILT will provide visual executions for CONSENSYS/SHOPOLOGY’s strategies, guaranteeing that possible results are successfully brought to life via creative activations.
Furthermore, in order to enhance their clientele’s access to digital marketing and creative media, SHOPOLOGY/CONSENSYS and Tilt will collaborate to run brand and retailer workshops and category captain programs.
Speaking about the partnership, Stuart Helmore, CEO of Tilt, said, “Never before has technology played such a significant role in being part of our daily lives at home and in the media industry. Due to this almost unexpected rate of change, Tilt is strategically aligning itself with global tech trends. By partnering with the right tech companies, we aim to foster creativity and provide innovative solutions that enable our clients to effectively and effortlessly reach their consumers.”
Meanwhile, Kalyayeva said, “Partnering with CONSENSYS and SHOPOLOGY allows us to offer our clients value-added services around in-store and online shopper and consumer insights. At Tilt, we are committed to providing comprehensive solutions that drive results for our clients, and these strategic partnerships are a testament to that commitment.”
Lastly, Damien and Ian from SHOPOLOGY/CONSENSYS, expressed, “We are excited to partner with TILT to provide comprehensive shopper and consumer insights solutions to clients in the marketing and creative media space. This collaboration will enable existing Tilts & our clients to make informed decisions and create impactful strategies that resonate with their target audience. TILT’s expertise in creative execution complements our data-driven approach, allowing us to deliver holistic solutions that drive results.”
