Hong Kong – DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers’ Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media.
Building brand awareness and client acquisition in an established market of savvy investors is the brand’s main goal. DDB will have to help with increasing appeal, reaching a wider audience, and establishing brand presence.
Tiger Trade’s low-commission real-time trading software provides investors with technology, knowledge, and inventiveness. The smartphone app is young and only getting started in the Hong Kong market, it already has over 2.2 million account holders worldwide.
Speaking about the appointment, Lowe Low, Senior brand marketing manager at Tiger Brokers (HK) Global Limited, said, “DDB’s unparallelled creativity and strategic brilliance truly distinguished them in the pitch process and it is with immense excitement that we move forward with them. At Tiger Brokers, we believe in pushing boundaries and redefining possibilities, and with DDB by our side, I am confident that we will create ground-breaking campaigns that not only captivate our audience, but also redefine the landscape of our industry.”
Meanwhile, Koman Ko, managing partner at DDB Group Hong Kong, stated, “We immediately respected Tiger Brokers’ visionary approach and ambition, as well as their collaborative style of working. We can’t wait to get started and help bring Tiger Trade’s superior investment experiences to more Hong Kong people, helping them reach their full potential as investors.”
