Tag: The Works
The Works, a creative agency part of Capgemini, has announced its partnership with Australia’s iconic theme park Dreamworld to shape creative direction for the brand and its marketing strategies.
Labeled as ‘trust marks’, these principles are an industry first that aims to signify the extent of human and AI contributions in crafting ideas and strategies.
McGinness joins The Works from Oracle CX Consulting, while Henderson is elevated to strategist after joining the agency as junior strategist in 2021.
She will be overseeing the agency’s key business planning initiatives, commercials, people & culture, growth, and general management.
As part of a new animated content series, five:am and The Works are showcasing the benefits of organic farming versus conventional dairy farming.
Subaru has launched a new campaign to showcase its new all-wheel-drive Subaru WRX rallies, alongside The Works.
As The Works continues its strong growth trajectory, Daniel Pankraz will oversee all output for key clients.
Subaru launched a new campaign to showcase its sports car BRZ model, alongside creative direction from agency The Works.
The appointment will see Brothers overseeing The Works' creative output, focusing on social and digital creative.
Julie Dormand will be responsible for leading the The Works' operations, people and key clients.
