Australia – Cancer Australia, the lead cancer control agency for the Government of Australia, has worked with independent creative agency Paper Moose to launch an elevated digital experience for its landmark Australian Cancer Plan (The Plan) website.
The creative agency’s remit is to elevate the engagement for Cancer Australia’s ‘The Plan’, a 10-year national strategy to improve cancer care in the country. This included revising the complex information contained within the report to adhere to Web 3.0 standards and making it more consumable for all stakeholders across the cancer care journey.
Furthermore, the visual design of ‘The Plan’ also featured artwork created by Ngarrindjeri artist Jordan Lovegrove of Dreamtime Creative. Titled ‘Our Journeys’, the artwork symbolises the experiences of Aboriginal and Torres Strait Islander peoples with cancer and illustrates the exchange of information and engagement between Cancer Australia and these communities.
With their digital strategy, Paper Moose transformed ‘The Plan’ from a full static document to an accessible and adaptable digitally native format that will continue to develop as it rolls out.
A rigorous planning process made up of Indigenous Australian co-design and stakeholder consultation was undertaken to ensure that the digital ecosystem would benefit all relevant communities, especially the diverse population groups that have vested an interest in the success of ‘The Plan’.
Cancer Australia’s ‘The Plan’ is a transformative agenda that aims to improve the lives of all Australians affected by cancer and works to achieve equity through the acceleration of world-class cancer outcomes.
Brad Bennett, head of client success at Paper Moose, said, “We’re incredibly proud of our rad work supporting the Australian Cancer Plan. This has been a big effort by the digital team and the whole agency that will ultimately help improve cancer care for all Australians.”
Meanwhile, Claire Howlett, deputy CEO for Cancer Australia, praised Paper Moose for their work on developing the new website for The Plan.
She said, “For their exceptional understanding of our vision for a transformative platform and their invaluable partnership in creating an innovative digital experience for the Australian Cancer Plan. This collaborative effort will go a long way towards improving outcomes for all Australians affected by all cancer.”
