Bangkok, Thailand – Big C has expanded its partnership with ThaiNamthip Coca-Cola to roll out localised activations across 130 Big C Food Court locations nationwide.
Under the agreement, ThaiNamthip Coca-Cola has been appointed as Big C’s authorised beverage partner, granting the company exclusive distribution rights for Coca-Cola brands within the supermarket chain’s food courts. It also allows the beverage distributor to participate in joint marketing activities including promotions, campaigns, and on-ground events.
Prinya Kittikarunchit, executive vice president of town center management at Big C, said, “Big C remains committed to the continuous development and enhancement of our retail spaces, including Big C Food Courts nationwide, to better reflect evolving consumer trends and local lifestyle needs.”
Beverages covered under the agreement include Coke Original Taste, Coke Zero Sugar, Sprite, Fanta, and Minute Maid Splash.
The collaboration will also feature limited-time promotions, including a 32-ounce cup of soft drinks from Coca-Cola brands priced at THB26, as well as select apparel giveaways.
“The collaboration with ThaiNamthip Coca-Cola further enhances the Big C Food Court experience by bringing popular Coca-Cola beverages together with exclusive activities adapted from global campaigns specifically for Big C customers, creating a more dynamic and engaging environment,” Kirrikarunchit added.
