Sydney, Australia— Sephora Australia has entered into a partnership with the Women’s National Basketball League (WNBL), becoming the league’s official beauty partner for the 2026-2027 season.
The collaboration brings together the beauty retailer and Australia’s national women’s basketball competition, as participation in the sport continues to grow. According to the league, basketball is among the country’s fastest-growing women’s team sports, with one in five young girls currently playing.
Under the agreement, Sephora and the WNBL will work together on initiatives spanning media activity, community engagement, and athlete storytelling, with a focus on themes including confidence, self-expression, empowerment, and diversity. The partnership will commence with the WNBL MVP awards night on February 9.
Deborah Yeh, global chief marketing officer at Sephora, said, “At Sephora, we believe in championing a world of inspiration and inclusivity, where everyone can celebrate their unique beauty. The WNBL has, since its inception, been a champion of diversity, self-expression, and empowerment in sport for hundreds of Aussie athletes and the millions of fans.”
Deborah added, “As the global beauty authority with a strong track record of supporting women’s sport and culture, Sephora will leverage its scale, creativity and community to elevate the WNBL experience for fans, athletes and partners alike.”
WNBL CEO Jennie Sager also welcomed the partnership, citing shared values between the two organisations. “We’re delighted to partner with Sephora and welcome them into the WNBL family.”
Jennie continued, “Sephora is a globally recognised brand with a strong commitment to confidence, inclusion, and self-expression – values that resonate deeply with our athletes and our community. This partnership will help us continue to evolve how women’s basketball is experienced and celebrated in Australia.”
Moreover, planned activations include in-venue experiences at selected WNBL games, such as product sampling, exclusive gifts, and mini makeovers, alongside broader media and community initiatives throughout the season.
