Singapore – Singtel, a telecommunications group in Singapore, has released film campaign ‘Lights Out’ promoting a sense of community and neighbourhood in time for the Deepavali festival.
The film shows how the Deepavali celebration can become more meaningful by nurturing friendships. It follows the story of Raju, who is struggling to fix his lights before the festival until his neighbours help him find a solution.
Using a variety of visual and audio techniques, the film emphasises the different emotions of Raju as the story progresses. It especially focuses on the lighting as it first uses dimness before shifting to bright colours, further signifying the festival’s meaning.
When Raju’s lights are back, he shares his experience on social media, spreading how his Deepavali celebration was saved by his friends.
The film captures the essence of the Deepavali celebration in the present context, incorporating relatable experiences. It also reflects Singtel’s commitment to connecting people while ensuring security to support its customers.
‘Lights Out’ has been released on Singtel’s social media channels, including Instragram, YouTube, and TikTok.
