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Tag: OTT

Streaming and varied viewing times to shape Singapore’s 2026 FIFA World Cup audiences: report
Streaming and varied viewing times to shape Singapore’s 2026 FIFA World Cup audiences: report
Posted on May 8, 2026
by Teddy Cambosa
The report indicates that engagement with the tournament is expected to remain high throughout its duration, with 87% of viewers saying they will continue watching even if their preferred team is eliminated.
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teads mytv super partnership 2025
Teads partners with myTV SUPER to offer exclusive CTV homescreen inventory in HK
Posted on November 13, 2025
by Aliza Carmona
Hong Kong – Teads expands its connected TV footprint in Hong Kong through a partnership with myTV SUPER, giving advertisers direct access to the homescreen on set-top boxes. myTV SUPER reaches 2.7 million monthly active users, with strong penetration among family households and high-income consumers....
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Nexxen Amresh Kumar measurement byline
Why Southeast Asia's advertising growth demands better measurement
Posted on October 24, 2025
by MARKETECH APAC
Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs at home, and move between platforms throughout the day. For advertisers, this obviously creates a massive opportunity to reach engaged viewers, but it...
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indonesia censorship ott streaming 2025
Indonesian government eyes new censorship framework for streaming platforms
Posted on September 23, 2025
by Aliza Carmona
Indonesia – Indonesia’s Film Censorship Institute (Lembaga Sensor Film or LSF) has announced that the government is preparing new regulations to filter film content on over-the-top (OTT) video streaming platforms such as Netflix, YouTube, Viu, and others. According to a report by Indonesian national...
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ott Vidio Shopee collab Indonesia
Vidio partners with Shopee to launch ‘Vidio Shopping’, integrating shoppable content into streaming
Posted on August 8, 2025
by Aliza Carmona
Indonesia – Indonesian OTT platform Vidio has teamed up with Shopee to launch Vidio Shopping, featuring ‘Vidio Affiliate Shopping Ads’—making it the first OTT platform in Indonesia to integrate affiliate e-commerce directly into its programming. The new feature, powered by Shopee, allows...
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cignal quickplay
Cignal TV expands content lineup on Android STBs with Quickplay platform
Posted on September 25, 2024
by Aliza Carmona
Cignal TV, the pay-TV provider in the Philippines, has strengthened its partnership with Quickplay to deliver a wider range of content across new platforms, including Android set-top boxes (STBs), enhancing the viewing experience for Filipino audiences.
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Unruly partners with TCL FFALCON to expand premium TV inventory access globally
Unruly partners with TCL FFALCON to expand premium TV inventory access globally
Posted on May 3, 2023
by Teddy Cambosa
Unruly and TCL FFALCON will provide advertisers with the opportunity to deliver impactful and relevant ads to audiences across the US, Europe, and APAC.
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beIN APAC taps Globecast for fully managed media services
beIN APAC taps Globecast for fully managed media services
Posted on June 13, 2022
by Teddy Cambosa
Through the beIN APAC partnership, Globecast will be providing a wide range of services including cloud and on-prem playout.
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Viu-Singapore-K-drama-Original-Series-Campaign
Viu Singapore marks premiere of K-drama series ‘Again My Life’ with digital, OOH activations
Posted on April 8, 2022
by Kathleen Murata
The activations for Viu Singapore's latest Viu Original K-drama series, ‘Again My Life’, seek to bring Singaporeans back in time.
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What's NEXT: The future of CTV measurement and transparency
What's NEXT: The future of CTV measurement and transparency
Posted on February 16, 2022
by MARKETECH APAC
Connected TV (CTV) and over-the-top (OTT) has overtaken the linear TV experience, moving past video-on-demand (VOD) to everyday programming, movies, live streams, and so much more.
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