Singapore – Mandai Wildlife Group has just recently announced its appointment of TBWA\Singapore as its new creative agency of record for their next phase of transformation, following the end of Mandai’s seven-year partnership with The Secret Little Agency.
With TBWA\Singapore acquiring Mandai’s business portfolio, the agency’s responsibilities now extend across all facets of building a destination brand experience which will span the group’s multiple award-winning flagship zoological parks and other offerings in its pipeline.
Talking about this new partnership, Belina Lee, deputy CEO, transformation & growth, Mandai Wildlife Group, said, “TBWA\Singapore’s marketing expertise and passion are compelling and inspirational, and the team demonstrated strong strategic acumen.”
“Our ambition is to anchor our masterbrand, Mandai as a global biodiversity brand, and grow recognition and affinity for the Mandai Wildlife Reserve at home and around the world. We aim to be a meaningful and much desired destination for local residents and global travellers seeking diverse experiences ranging from unique wildlife encounters, immersive dining experiences to inspiring digital engagement and much more,” she added.
Meanwhile, Mandy Wong, president of TBWA\Singapore, commented, “This is a significant win for the agency and one I’m incredibly proud of. Our ambition as The Disruption Company is to build the world’s strongest brands, and to be given this opportunity to take Mandai to the next level is truly an honour.”
“With Mandai as a biodiversity brand, it is a treasure trove of endless wonder, and an inspiring canvas for meaningful creativity. I congratulate the entire team who were nothing short of impressive with their synergy and big platform thinking,” she ended.
