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TBWA\Asia announces reshuffled leadership in Singapore

TBWA\Asia announces reshuffled leadership in Singapore
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Singapore – TBWA\Asia has announced today that Mandy Wong, former managing director of TBWA\Singapore, has been named president of TBWA\Singapore. She will be taking the role together with Alrick Dorett, chief operating officer of TBWA\Singapore and Malaysia, and chief pricing officer of TBWA\Asia, as CEO Ara Hampartsoumian resigns from his position, a role he’s held since 2019.

Sean Donovan, TBWA\Asia President, said, “Change is opportunity. Time and again, the agency’s ability to respond to and grow from rapid change has been central to its success. Mandy and Alrick have demonstrated over the last several years that they are the ideal candidates to step up and lead our agency into its next great chapter. We’re thrilled both have accepted their new leadership roles.” 

Wong and Dorett bring together a deep and diverse set of competencies, backgrounds, and business perspectives. Wong’s focus will include client engagement, new business, talent and expanding TBWA’s creative competencies, while Dorett’s focus will include innovation and technology-driven transformation, operations, finance, and commercial strategy. 

Donovan added, “Ara has been part of the leadership team at TBWA\Singapore for eight years, first as managing director then as CEO. We thank him for the contributions he has made to the growth of our people, our clients and our collective. He leaves with our very best wishes.” 

Asheen Naidu, deputy executive creative director of TBWA\Singapore, has been promoted to lead the creative department as executive creative director, replacing Andy Grant who is leaving the agency. Naidu will join the Asia Creative Leadership Gang and continue to work closely with Perry Essig, who returned to Asia as chief creative experience officer. 

Meanwhile, Emmanuel Sabbagh who returned to Asia in July as chief strategy officer of TBWA\Asia will lead the Singapore planning department. Prior to moving to Asia, Emmanuel was chief planning officer at TBWA\Paris and global planning director for the agency’s McDonald’s portfolio. Emmanuel is based out of Singapore. 

Donovan concluded, “We’re fortunate to have incredible depth of leadership, not only within the Singapore agency, but within Asia and globally. This continued commitment and investment in training and developing of our people across all our critical roles [have] ensured TBWA\Singapore is set up for success under the leadership of Mandy and Alrick. We wish them well, and we thank Ara and Andy for their contribution to TBWA\Singapore.” 

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