Singapore – TBWA\Asia has announced today that Mandy Wong, former managing director of TBWA\Singapore, has been named president of TBWA\Singapore. She will be taking the role together with Alrick Dorett, chief operating officer of TBWA\Singapore and Malaysia, and chief pricing officer of TBWA\Asia, as CEO Ara Hampartsoumian resigns from his position, a role he’s held since 2019.

Sean Donovan, TBWA\Asia President, said, “Change is opportunity. Time and again, the agency’s ability to respond to and grow from rapid change has been central to its success. Mandy and Alrick have demonstrated over the last several years that they are the ideal candidates to step up and lead our agency into its next great chapter. We’re thrilled both have accepted their new leadership roles.” 

Wong and Dorett bring together a deep and diverse set of competencies, backgrounds, and business perspectives. Wong’s focus will include client engagement, new business, talent and expanding TBWA’s creative competencies, while Dorett’s focus will include innovation and technology-driven transformation, operations, finance, and commercial strategy. 

Donovan added, “Ara has been part of the leadership team at TBWA\Singapore for eight years, first as managing director then as CEO. We thank him for the contributions he has made to the growth of our people, our clients and our collective. He leaves with our very best wishes.” 

Asheen Naidu, deputy executive creative director of TBWA\Singapore, has been promoted to lead the creative department as executive creative director, replacing Andy Grant who is leaving the agency. Naidu will join the Asia Creative Leadership Gang and continue to work closely with Perry Essig, who returned to Asia as chief creative experience officer. 

Meanwhile, Emmanuel Sabbagh who returned to Asia in July as chief strategy officer of TBWA\Asia will lead the Singapore planning department. Prior to moving to Asia, Emmanuel was chief planning officer at TBWA\Paris and global planning director for the agency’s McDonald’s portfolio. Emmanuel is based out of Singapore. 

Donovan concluded, “We’re fortunate to have incredible depth of leadership, not only within the Singapore agency, but within Asia and globally. This continued commitment and investment in training and developing of our people across all our critical roles [have] ensured TBWA\Singapore is set up for success under the leadership of Mandy and Alrick. We wish them well, and we thank Ara and Andy for their contribution to TBWA\Singapore.” 

Singapore – Advertising agency TBWA\ in Singapore, which dubs itself as ‘The Disruption Company’, has promoted its managing partner Mandy Wong to the role of managing director, with immediate effect.

Wong who took the managing partner position in early 2019, has been with the TBWA\ Collective since 2001, working out of Malaysia and Singapore. Mandy will continue to work in partnership with the executive management team and work directly with CEO Ara Hampartsoumian, to preside over all aspects of the agency business such as people management, financial planning, productivity, and operations.

In her previous role, the agency said that Wong has been pivotal to setting the standard for industry best practice in the Singapore arm’s transition to remote working and return-to-office protocol amid the coronavirus, propelling TBWA\Singapore to continue operations and maintain its optimum productivity. 

As the new managing director, Wong will continue to lead a critical task force for the agency’s Covid-19 protocol in addition to her responsibilities of overseeing client management among key stakeholders, brand management efficiency, effective resource management, and operations management to consistently improve the agency’s overall internal process.

“TBWA\ has always provided a uniquely nurturing environment which has supported me and enabled me to fulfill my ambition and career goals. I am incredibly proud of my journey and to have reached this milestone alongside mentors who inspire me every day,” said Wong. 

She added, “My focus is to now continue that legacy for the next generation of TBWA\ Singapore’s leaders.”

Wong started her career with TBWA\ Kuala Lumpur as an entry-level account executive on the global Tourism Malaysia business. In recognition of her exceptional work ethic and reputation over four years, Mandy relocated to TBWA\ Singapore as an account manager to manage another piece of global business – Standard Chartered.

After a decade of successfully managing the Standard Chartered brand across Asia, Middle East, and Africa, Wong was part of the winning pitch team on the Singapore Tourism Board business and led the agency team on the launch of Singapore’s new global destination brand and thereafter widely-acclaimed ‘Passion Made Possible’.

Hampartsoumian commented, “I’m incredibly proud to promote Mandy to the managing director role, one that she truly deserves given her monumental efforts and contributions to TBWA\ Singapore over the years. We’re lucky to have her on our humble pirate ship and look forward to her leadership and relentless energy as we propel ourselves into the next phase of ‘Disruption’.”