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Tag: TBWA\Singapore

A rat who saved lives: Cambodia erects monument to landmine-detecting hero Magawa via pro-bono campaign
A rat who saved lives: Cambodia erects monument to landmine-detecting hero Magawa via pro-bono campaign
Posted on April 29, 2026
by Teddy Cambosa
Magawa was trained by APOPO as part of its HeroRATs programme, which deploys African giant pouched rats to detect explosives left behind by war.
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HPB x TBWA SG SALT BURIES TRUE FLAVOURS
Health Promotion Board shows how salt is masking Singapore’s true flavours via TBWA\Singapore
Posted on February 27, 2026
by Sharona Nicole Semilla
Singapore – The Health Promotion Board has launched a new campaign with TBWA\Singapore to highlight excessive sodium consumption in Singapore, using striking visuals and public installations to encourage residents to reduce salt intake and rediscover authentic flavours. Titled “Salt Buries True Flavours”,...
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AFTERFORMS NAC TBWA SG
National Arts Council, TBWA\Singapore present ‘AfterForms’, reframing the metaverse through art
Posted on January 27, 2026
by Sharona Nicole Semilla
Singapore – The National Arts Council (NAC) has partnered with TBWA\Singapore to launch AfterForms, a hybrid metaverse exhibition that brings climate grief, memory, and responsibility into dialogue through immersive digital and physical art.  Supported under NAC’s Project Arts Metaverse initiative,...
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FAIRPRICE CNY 2026
FairPrice celebrates the power of small moments this Chinese New Year in new campaign
Posted on January 23, 2026
by Sharona Nicole Semilla
Singapore – FairPrice Group has unveiled its Chinese New Year 2026 campaign, shifting the spotlight from festive spectacle to the small, familiar moments that give the season its meaning. Created by TBWA\Singapore and directed by Tariq Mansor, the Mandarin-first campaign, titled Every Celebration Made...
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NAC invites Singaporeans to live better through the arts with new nationwide campaign
NAC invites Singaporeans to live better through the arts with new nationwide campaign
Posted on December 16, 2025
by Sharona Nicole Semilla
Singapore — The National Arts Council (NAC) has launched “Life. Better with the Arts”, a multi-year public campaign developed with TBWA\Singapore to encourage Singaporeans to see the arts as a catalyst for everyday growth, confidence, and personal progress. Running from December 9, 2025 to January 31,...
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MDDI ANTI VAPE CAMPAIGN
MDDI confronts vaping’s dark reality through cinematic misdirection with TBWA\Singapore
Posted on October 23, 2025
by Sharona Nicole Semilla
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board, Health Sciences Authority, and TBWA\Singapore, has launched a hard-hitting anti-vape campaign titled “The Horrors of Vaping are Real.” Unlike previous efforts...
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Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore
Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore
Posted on July 9, 2025
by Aliza Carmona
The Health Promotion Board condemns vape use amongst the youth through its latest campaign in collaboration with TBWA\Singapore.
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SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
Posted on May 30, 2025
by Aliza Carmona
The Singapore Repertory Theatre (SRT)  has collaborated with TBWA\Singapore to bring the Macbeth experience on Roblox.
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Mandai Wildlife Group, TBWA\Singapore encourages parkgoers to choose their wildlife adventure 
Mandai Wildlife Group, TBWA\Singapore encourages parkgoers to choose their wildlife adventure 
Posted on March 25, 2025
by Aliza Carmona
Mandai Wildlife Group is calling on parkgoers to choose their wildlife adventure in its latest global campaign with creative agency TBWA\Singapore.
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FairPrice Group, Homeground United elevate gift-giving tradition with scented gift wrappers activation
FairPrice Group, Homeground United elevate gift-giving tradition with scented gift wrappers activation
Posted on November 28, 2024
by Teddy Cambosa
FairPrice and Homeground United have created a range of exclusive gift wrappers that not only look beautiful but are multi-sensorial. These gift wrappers are different than your average paper – they smell good enough to eat.
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