India – Tata Trusts, one of India’s oldest and most respected non-sectarian philanthropic organisations, partnered with creative agency RepIndia to launch a heartfelt campaign celebrating grassroots progress and bringing to life the transformation of dreams into reality.
Tata Trusts’ Republic Day campaign draws inspiration from the familiar childhood exercise of writing essays about ‘India of my dreams,’ highlighting how aspirations on paper transform into tangible progress when met with action.
Created by RepIndia, the campaign film uses paper cutouts and stop-motion animation, paired with a catchy jingle inspired by nukkad naatak and grassroots storytelling. It highlights India’s tangible progress, showing how dreams on paper have become reality.
In an Instagram post, Tata Trusts wrote, “This Republic Day, we are reminded that the Constitution is a collective promise—a call to action that channelises aspirations and forms the foundation for a progressive society and nation.”
“On this day, Tata Trusts rededicates itself to nation building by continuing its efforts to empower communities, helping them turn aspirations into actions,” Tata Trusts added.
