India – Nutrela, the soya-based food brand under Patanjali Foods, has unveiled its latest campaign, ‘India Ko Stronger Banate Hain, Nutrela Khate Hain (We make India stronger by eating Nutrela),’ featuring Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador.
The 360° campaign promotes a healthier, stronger India by highlighting Nutrela’s 52% protein-rich soya products as key to a balanced lifestyle. Backed by nearly four decades of trust, the brand offers a diverse range of high-quality options.
Nutrela also highlights the versatility of its products, which can be incorporated easily into a wide range of sweet and savoury dishes, making them perfect for creating quick, nutritious meals.
Joining the campaign is Shilpa Shetty, the brand’s ambassador. An actor, entrepreneur, fitness icon, and advocate for balanced living, she embodies Nutrela’s core values of health and nutrition.
Nutrela aims to show that healthy eating can be both simple and delicious. With Shilpa Shetty as its ambassador, the brand is gearing up to launch a series of campaigns, recipes, and engaging content across digital, print, TV, online, and outdoor media platforms.
Commenting on her partnership with Nutrela, Shilpa stated, “I am thrilled to join Nutrela’s remarkable journey. I believe Nutrela Soya Nuggets is an exceptional, protein-rich food that is not only nutritious but delicious too. I resonate with the brand’s commitment to promoting a nutritious lifestyle and making a positive impact on Indian households.”
Meanwhile, Sanjeev Asthana, CEO of Patanjali Foods Ltd., said, “Shilpa Shetty is a leading figure in health and wellness in India. Our brand ethos is perfectly aligned with Shilpa’s, making her the ideal face for Nutrela. Her deep-rooted passion for wellness complements our commitment to promoting a balanced, protein-rich diet. Shilpa’s influence will further elevate Nutrela’s mission, inspiring millions to embrace Nutrela Soya Nuggets as a vital part of their wholesome diet.”
