Singapore – Taiwanese bubble tea chain Milksha has recently announced that it would be ceasing all operations in Singapore, effectively closing all its local outlets and exiting the Singaporean market.
Milksha took to Facebook and Instagram with a sudden announcement, bidding farewell on New Year’s Eve with the post saying that it was Milksha’s last operating day in Singapore.
Notably, Milksha cited no reasons for their departure in the posts, and Milksha’s Singapore website was also immediately taken down.
In their last post, Milksha Singapore mentioned, “Brewing our final cups of joy! Today marks our last operating day at our last outlet in Singapore. As we bid farewell, we invite you to join us for one last cup of memories or simply drop by to reminisce with us. Happy New Year!”
Looking back, Milksha’s entry in the Singaporean market kicked off in 2019 as it joined Singapore’s growing bubble tea scene with various tea and coffee brands, where it expanded with 10 outlets across the city-state.
This being said, Milksha’s exit from Singapore also follows several coffee brands, coming less than three months after tech-focused coffee chain Flash Coffee closed its remaining stores in the country to cut costs and follows Spinelli Coffee’s exit from the market in December 2023.
