Singapore – Indonesian on-demand coffee company Fore Coffee has announced the launch of its first store in Singapore, marking its entry into the international market scene.
Fore Coffee’s expansion to Singapore is expected to open up the Indonesian coffee culture in the region.
Drawing on insights from flavor group discussions (FGDs), the coffee company will tailor a selection of 16 key SKUs to capture the essence of Singaporean coffee culture. It will also adhere to the local nutrition preferences with the aim of empowering individuals to enjoy their drinks consciously while promoting healthier choices through its affordable and accessible diversity of options.
Fore Coffee’s entry in the new market is also guided by research focusing on the Singaporean coffee landscape, in collaboration with strategy consultant Redseer. According to the research, the coffee market in Singapore is projected to grow at a CAGR of 5%, which means it will reach $1,286 million by 2027, presenting a compelling opportunity for the company to flourish.
Furthermore, Singaporeans’ strong affinity for coffee, averaging 6-7 cups per week, aligns perfectly with Fore Coffee’s mission. The brand recognizes the mature coffee market in Singapore, combined with a love for Indonesian beans, particularly Arabica.
Fore Coffee aims to redefine Singapore’s coffee culture in the ‘Indonesian way’ by extending their highly curated coffee beans and signature coffee blends to the new market.
The brand’s business journey has been marked by profitability since 2021 in Indonesia, even amidst pandemic challenges. A part of its success lies in its adept use of cutting-edge technology, from tools to its mobile app, combined with skillful bean blending techniques.
Vico Lomar, co-founder and CEO at Fore Coffee, said, “Fore Coffee’s brand positioning and menu reflect its role as an ambassador of Indonesian coffee culture in Singapore. The brand’s signature coffee blends, crafted with a deep understanding of the discerning Singaporean palate, redefine the local coffee landscape through an Indonesian lens.”
