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Marketing Featured South Asia

Bangladesh-based AB Bank unveils two new DMDs

Dhaka, Bangladesh — The Bangladesh-based financial institution, AB Bank Limited, has announced the elevations of Syed Mizanur Rahman and K.M Mohiuddin Ahmed as deputy managing directors.

Rahman holds an extensive understanding of the banking industry as he has over 25 years of banking experience. Under his leadership Retail Banking Division, Agent Banking Division and Business Development Unit were established in AB Bank.

Before joining AB Bank, he worked for Dhaka Bank, IPDC, Bank Al Falah and United Commercial Bank. Over the years Rahman acquired extensive knowledge in different segments of the banking industry with a distinct focus on branch banking, retail, process transformation, business development and corporate communication.

On the other hand, Ahmed joined AB Bank in 2003. Having more than 19 years of experience in the bank, Ahmed worked in different positions at the Department of Accounts and Finance.

He has extensive experience in the arena of financial management, financial control, capital management, taxation, budgetary management etc. Ahmed has also worked as a core team member and track lead of the core business software up-gradation project of the bank.

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Marketing Featured Southeast Asia

Ana Aboitiz-Delgado elevated as senior EVP of UnionBank

Philippines — The Board of Directors of Union Bank of the Philippines has approved and confirmed the largest number of executive promotions ever done by the Bank with a total of 74 executive officers. Leading the newly-promoted executive officers is fifth-generation business leader Ana Aboitiz-Delgado, from executive vice president to senior executive vice president effective June 1, 2022.

In her previous roles as the UnionBank’s chief customer experience officer and chief digital channel officer, Delgado took great strides in growing UnionBank Online in terms of user base and features, transforming and re-branding of branches even during the pandemic, and creating the business models for self-service branches and Corporate Ark.

Additionally, she was key in the seamless signing of the game-changing deal between Citi and UnionBank last December 2021 and is now at the forefront of the ongoing integration of both banks.

The Board likewise approved and confirmed the extension of Edwin R. Bautista as the president and CEOofUnionBank until December 31, 2025. Bautista was appointed as the Bank’s president in 2016 and CEO in 2018. Bautista was responsible for starting the Bank’s digital transformation six years ago and has successfully put UnionBank’s name on the global digital map. Bautista was the driving force behind the acquisition of the consumer banking business of American banking giant Citi in the Philippines.

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Marketing Featured Southeast Asia

Kanaporn Hutcheson, Thipayachand Hasdin elevated to leadership positions at GREYnJ United

Bangkok, Thailand — Advertising agency GREY has promoted Kanaporn Hutcheson to chairwoman and named Thipayachand Hasdin as the new CEO of GREYnJ United Bangkok, effective immediately.

The move will put more focus on the studio’s expanding best-in-class capabilities and drive strategic growth for clients and the studio.

Hutcheson, who has over 25 years of experience in the industry, has been the CEO at GREYnJ United since 2020. Among her other achievements, she played a vital role in successfully launching the brand consultancy unit, 4Colors and developing the studio’s e-commerce and other capabilities.

Meanwhile, Hasdin joined as COO in 2020. Leading the operations team, the studio has moved to greater efficiency, innovative solutions addressing changing consumer needs, record-breaking growth, and a headcount expansion of 30 per cent. She is also credited with adding a slew of clients namely FWD Thailand, Samsung, dtac, Singha Beer, and TikTok, to name a few.

Nirvik Singh, global COO and president international of GREY Group, said that Hutcheson and Hasdin have made a big contribution to making GREYnJ United the powerhouse it is today. Singh continued by saying that Hutcheson is an experienced and talented professional who has successfully led the growth of the studio and the business impact on clients.

Singh added, “Hasdin, an astute, collaborative leader, has been instrumental in expanding the studio’s client roster and in promoting a culture of progressiveness and teamwork. I am confident together they will take the studio to even greater heights.”

Meanwhile, Hutcheson commented on her and her colleague’s elevations, saying, “Hasdin is a talented CEO with a tremendous track record of success and deep knowledge and experience. In my new role as chairman, I look forward to supporting the team and driving growth for our clients.”

Hasdin shared, “Amid the changing environment, there are many challenges ahead -whether it’s consumer behaviour, the media landscape or digital transformation – I am ready and committed to bringing strong growth and our famously effective work to all our clients.”

In addition, Thor Santisiri, GREYnJ United‘s highly-respected leadership mentor and an integral influence on the Bangkok studio’s culture, has been conferred with the honorary title of chairman emeritus.

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Technology Featured APAC

InMobi doubles down APAC presence with regional leadership expansion

Singapore – Independent marketing cloud company InMobi has announced changes in its regional leadership lineup in the Asia-Pacific region. This is to aim at spearheading ad-based monetisation of its owned-and-operated and third-party properties through the InMobi Advertising Platform.

The leadership changes are namely current managing director for APAC Vasuta Agarwal, elevated to the position of SVP and GM of consumer platform advertising; current VP and GM of SEA, Japan and Korea Rishi Bedi, elevated to the position of managing director for APAC; current VP and GM of ANZ Richard O’Sullivan adding the expanded role of VP of agency partnerships in APAC; and current director of marketing in APAC Rajesh Pantina adding the expanded role of leading the B2B marketing charter for InMobi’s Advertising Platform and Solutions in the region.

Speaking about her new role, Agarwal said, “I am excited about this new adventure as we look to push the boundaries with truly first-of-its-kind experiences across connected devices,” shared Vasuta. “This is an opportunity to extend my decade-long experience and expertise in the adtech industry and across diverse markets across the globe, to develop and scale advertising on InMobi’s fast-growing consumer platforms.”

Meanwhile, Bedi commented, “Asia Pacific is one of the most vibrant, thriving, and rapidly evolving adtech markets and we are keen on delivering the best of innovation to brands, publishers, and consumers alike. And we will continue to invest in people, products, and partnerships to make this possible with the InMobi Advertising Platform.”

On the new regional leadership lineup, Abhay Singhal, co-founder at InMobi Group and CEO at InMobi Advertising Platform, said, “Vasuta, Rishi, Richard, and Rajesh have been longstanding members of the InMobi leadership team in APAC, previously holding several key positions and handling multiple businesses and regional growth charters. At InMobi, we constantly recognize leaders from within and empower them with new opportunities to grow and thrive. With these changes, we are well positioned and ready to embrace the significant growth potential that our technology leadership, deep in-market expertise, and unique culture have to offer.”

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Technology Featured Global

Lotame strengthens global leadership team with key promotions

New York, USA – Global adtech data solutions company Lotame has announced key promotions in their global leadership team, namely Eliza Nevers as chief product officer, Hunter Terry as commercial lead for connected TV, and Chris Hogg as global head of platform sales.

Speaking about the promotions, Mike Woosley, chief operating officer at Lotame, said, “We have phenomenal talent leading the company and I want to congratulate Eliza, Hunter and Chris for all their tremendous work over the years. As we continue to innovate to create growth and value across the industry, we look forward to their stewardship to help us drive success in our next phase of growth.”

In her new role, Nevers will continue to operate a first-rate product organisation, develop the talents of her team, and drive global product strategy. In addition to setting the product roadmap and business strategy for 2022, Nevers will be taking a more external focus to help cement the partnerships and relationships required in a very intertwined, complex, and evolving ecosystem.

Speaking about Nevers’ background, Woosley said, “Over the past two years, Eliza has played a pivotal role in helping both marketers and publishers weather digital advertising’s challenges via our industry-leading solutions.”

Meanwhile, Terry will be responsible for advancing Lotame’s technologies, capabilities, and progress in the CTV space on all fronts — customers, data, technology, and partnerships. For Woosley, Terry’s deep experience with Lotame’s core CTV technology and his market-facing experience in all their major markets leave him uniquely positioned to drive the expansion of the business and the partnerships needed to accelerate their success in the CTV landscape.

Lastly, Hogg will be working with Lotame’s regional managing directors and sales executives to align the global organisation and to increase leverage in platform, data, and identity solutions.

Speaking about Hogg’s experience and promotion, Woosley said, “[Hogg] is uniquely positioned to succeed in this new role. As an accomplished leader in our growing UK office, Chris has built and sustained the European businesses through numerous challenges, including a competitive landscape, technology changes, privacy regulations (GDPR, etc.), and Brexit.”

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Marketing Featured Southeast Asia

MullenLowe TREYNA unveils key senior promotions

Philippines — Philippines-based MullenLowe TREYNA, a subsidiary of global integrated marketing communications network MullenLowe Group headquartered in the United Kingdom, has announced a series of key promotions in their business, public relations, executive, and leadership divisions.

Both Raya Beron and Stephanie Velasco are appointed as senior business managers. Meanwhile, Kathryn Nadela, with her strong experience in regionally-led brands, steps up to be the new business unit director. In recognition of key business unit growth, the agency also promotes Mel Jimenez to client services director role, now alongside Aimee Sarmiento, who continues in the same role for her own brands.

The continuing growth in the group’s PR division under MullenLowe MARC also prompts key promotions, with Aly Dizon moving up to senior account manager, and PR strategist, subsequently, with Joel Quizon elevated to business unit director.

Roman Olivarez, whose creative leadership has moved the needle for APAC-led brands such as Knorr, Surf, and Rexona, and has been recognized in local and international award shows, has been appointed to executive creative director. He will report to chief creative officer Abi Aquino, whose role expands to the group.

In addition, Raffy Bariso is also elevated to a group role, from executive director of technology and platform services to chief synergy officer. Lastly, Vanessa Julian is also elevated to overall head of HR.

On the appointments, Mike Trillana, chairman and CEO, said, “We’re one of the few agency groups in the Philippines that can legitimately deliver truly integrated solutions, powered by creativity. This recent set of promotions shows our continuing commitment to the growth of our talent and to our client’s business’.’’

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Marketing Featured ANZ

This is Flow elevates digital lead Matt Papasavva as new MD

Sydney, Australia – Full-service media independent agency This is Flow has announced the promotion of former digital lead Matt Papasavva as the agency’s newest managing director. His core focus will now be centered on evolving the agency’s “Positive Impact” positioning, which is designed around harnessing talent, driving innovation, and an unforgettable client experience.

Prior to joining the agency, he was the digital media manager at Ticketek with responsibility for leading the digital marketing efforts for the majority of sporting clubs and codes across Australia. Before that, he was with Mindshare as digital business manager and associate director at FAST Programmatic. He has also worked at MediaCom in digital implementation, planning and investment.

Speaking about his promotion, Papasavva said, “Flow has been on an amazing growth trajectory, and as someone that’s been on that journey, this new responsibility is incredibly exciting as it allows me to play a lead role in both harnessing client relationships, and further developing the great talent pool that sits within Flow. Two critical factors in future- proofing the agency’s success.”

Meanwhile, Jimmy Hyett, CEO at This is Flow, commented, “In such a volatile market, holding onto the best talent is a true indicator of a strong culture that exists within the agency, and I’m constantly inspired by seeing our team grow, both in size and experience.”

He added, “[Papasavva] has quickly built a reputation as one of the most passionate and influential emerging leaders in our industry. Highlighted by an enormous respect and admiration from all of our clients and staff, he has spearheaded the growth era of Flow and will continue to have a positive impact on the agency.”

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Marketing Featured Southeast Asia

Redhill unveils new internal promotions to focus on talent dev’t

Singapore — Redhill, a full-service global communications agency headquartered in Singapore, has announced the elevation of several employees across four markets following its 2021 end-of-year appraisals. This is in line with Redhill’s focus on talent development and aligned with the agency’s growing areas of expertise and services.

For its content and research division, the new promotions are namely Imran Arif as director for content and research, Karin Chan as senior manager for content and research, and Hannah Nwaozuzu, as senior executive for content and research.

Meanwhile, the new promotions for its creative and production team include Mark Goonewardene as design director, Dulesh Fernando as design team lead, Suraj Maddumage as tech team lead, Nizam Raban as video team lead.

The agency’s PR and communications team also saw a slew of promotions, namely Kenneth Chew as senior account manager, while Eugene Nonis, Victoria Mak, and Tanwarat (Minnie) Tiyapongprapan are promoted as account managers. Meanwhile, Julene Low and Shelton Chang are promoted to senior account executives; while Nea Tateanna, Dominic Lee, Joye Wong, and Audrey Oricelli are promoted to account executives.

Lastly, Wasana Botheju is promoted to the role of the executive for finance and HR as part of the agency’s operations team. Pranav Rastogi, managing director of Redhill, commented on the promotions, saying that people are the most valuable asset of any business, adding that talent development and growth is one of the company’s biggest priorities.

“We invest significant time and resources to give their team the skills and competencies they need to succeed in their roles. I’m delighted to recognize our team’s hard work and dedication and look forward to the continued growth of my colleagues as they assume their new roles and responsibilities,” said Rastogi.

The promotions will support the agency as it continues to broaden its integrated communication capabilities and public affairs offerings across verticals – technology, hospitality and tourism, luxury and lifestyle, finance, healthcare, corporate and investor relations, and reputation management.

Last November, the full-service global communications firm also appointed several managing directors to different teams of key regions to bolster their senior leadership.

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Marketing Featured APAC

Wunderman Thompson unveils new senior leadership elevations for APAC, AU

Singapore – Advertising company Wunderman Thompson has elevated former CEO for ANZ Lee Leggett to the company’s role of chief growth officer for Asia-Pacific. Through the new role, she will lead the strategic growth for the network with a focus on new business and key clients across the region.

In addition, Wunderman Thompson has also announced the elevation of Matt Parry, former managing director for the agency’s Sydney office, to the position of CEO for Australia.

With more than 20 years of digital and international experience, Leggett first joined Wunderman Thompson in June 2020. Through her tenure as CEO for ANZ, the company has clocked in several achievements, including the appointment as UNDP’s global digital experience agency and business wins including the University of Melbourne, Department of Education and NSW Rural Fire Service.

Speaking about her appointment, Leggett said, “I have felt honoured to have spent the last few years running our Australian business and looking after our people and clients in such an extraordinary time. To be able to do that across the region is a brilliant opportunity. Our business in Australia is in great hands with Matt and the rest of the team and I look forward to being able to continue to work with them as I start my new APAC role in 2022.”

Meanwhile, Parry began his career with the network in 2006, before moving to Asia in 2012. Before his move to Sydney, Parry was formerly managing director of Wunderman Thompson Hong Kong where he grew the agency to be one of the strongest in the market.

Speaking on his appointment, he said, “The Wunderman Thompson business in Australia has amazing people, capabilities and clients. I couldn’t be happier to take up this role, and to carry on Lee’s brilliant work in setting us up for a fantastic 2022.”

Both Leggett and Parry will report to Ewen Sturgeon, CEO International at Wunderman Thompson.

“Over the past two years, Lee has created a strong Australian business with inspiring momentum behind it, and this new regional role is a testament to her work. Lee leaves it in a great position for Matt, who I have no doubt will continue this success and take Australia to new heights,” Sturgeon said.

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Marketing Featured APAC

Green Park Content unveils new hire lineup to strengthen APAC presence

Singapore – Green Park Content (GPC), the content marketing agency under the Unilever Foundry start-up ecosystem, has announced a diverse lineup of new hires, coming from agencies and brands across APAC, including Malaysia and the Philippines, to further strengthen the GPC’s presence in APAC.

For the client servicing team, the new hires include Crissy Ancheta as head of client services for APAC, Regine Mercado as group account director for Unilever account, and Elaine Giam as senior account director.

Meanwhile, for the creative production team, the new hires are Matt Yu as head of design, Trina Enriquez as copy lead, Renzo Virey as senior art director, and Mirza Afiq Beg as regional social media lead.

Lastly, the new editorial team hires are Lily Wong as managing director for Malaysia, and Jordana Maia Blanco as managing director.

Speaking about the new hires, Fe Husaint, who was recently promoted to the role of creative and global brand head, commented, “Our new, top, creative talents will no doubt be pivotal in delivering award-winning campaigns and developing creative solutions that will significantly improve the SEO performance of the brands we work with and the positive and successful business outcomes for our esteemed clients.”

Meanwhile, in her new role, she added, “I am excited to embark on my new role as creative and global brand head. GPC is already well-established as an SEO-driven agency, and I look forward to building synergy between SEO and Creative, together with this formidable new, talented team. My vision is to bridge Green Park Content’s best-in-class SEO offering with our GPC creative solutions, enabling our clients to reach the right audience at the right time, in a more efficient and impactful manner.”

Que Ramli, who has also been a part in growing Green Park Content’s social business in the APAC region, has also been promoted from APAC social media lead to global social media lead

Lastly, Martin Niens, formerly head of client services, has likewise been promoted to the role of head of operations.

“As the world becomes more digital and data-driven, I look forward to building and leading our project management and UX/UI teams; and working with them to capture big growth opportunities across our portfolio, improve efficiencies, drive transformation and advance our operational excellence to enable greater performance and results across the APAC region,” Niens said regarding his promotion.

Speaking about the slew of hires and promotions for GPC in APAC, Marcelo Bittencourt, managing director for APAC at GPC, commented, “What makes our business successful is that we continue to prioritise our team. We’re thrilled to promote team members who have gone above and beyond, and bring in many new outstanding, talented individuals. I am confident that the new hires will be excellent matches for the positions and strong assets to our company.”