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Marketing Featured ANZ

TBWA\Sydney unveils new leadership promotions

Australia – Advertising agency TBWA\Sydney has announced two new leadership promotions, namely Nitsa Lotus, former managing director, to step into the newly created role of chief growth officer, and Tanya Vragalis, former general manager, to assume the role of managing director

Lotus has recently celebrated 15 years at the agency. Prior to joining TBWA\Sydney, she previously held roles at various creative agencies such as Whybin TBWA, Saatchi & Saatchi, and Lowe Lintas.

In her new role, Lotus will be leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric, and Bolt – as well as continuing to lead significant client relationships.

Meanwhile, Vragalis has been with the agency for four years. Prior to joining TBWA\Sydney, she previously worked as the group head at M&C Saatchi Australia, the group business director at Leo Burnett, and the senior communications manager at George Patterson Y&R.

As the new managing director, Vragalis will be overseeing significant clients Optus and Carlton United Breweries.

Commenting on her elevation, Lotus said, “It’s been a privilege to be part of this agency’s story for the last 15 years. I’m excited about the next chapter and am looking forward to helping drive growth and innovation across the group.”

Vragalis also commented that she feels incredibly honored to take this next step and lead a team of passionate and creative collaborators at TBWA\Sydney. 

“I look forward to continuing to inspire our people and partnering with our clients to disrupt this ‘new normal’ with different, elevated creative ideas,” she added.

Paul Bradbury, the CEO of TBWA\Australia and New Zealand CEO, noted that growth and momentum provide exciting new opportunities for the people. 

“Nitsa and Tanya thoroughly deserve these promotions. I would also like to congratulate Nitsa on her tenure at TBWA, quite an achievement in an industry of so much change,” said Bradbury.

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Marketing Featured Global

Xerox promotes Deena LaMarque Piquion as CMO

Connecticut, USA – Global print and digital document products company Xerox, known for their photocopiers and printers, has announced that former SVP and GM at Xerox Latin America Deena LaMarque Piquion is the new global chief marketing officer of the company, where she brings in 20 years of experience leading sales, marketing, and operations teams for information technology companies. 

Through her new role, Piquion will be responsible for leading Xerox’s marketing functions, as well as enabling go-to-market teams to generate revenue and for building awareness and demand for Xerox’s offerings and new businesses.

Prior to her stint at Xerox, she served as the vice president and general manager for Tech Data Corporation, a US-based multinational distribution company specializing in IT products and services.

“Xerox is commercializing innovation in disruptive technologies such as digital transformation, 3D printing, and augmented reality. I look forward to amplifying market awareness of our broad portfolio of world-class services and continuing to make a positive impact in the communities we serve,” Piquion stated regarding her appointment.

In addition to her new role, she will also be serving as a member of the company’s executive committee and report to Vice Chairman and CEO, John Visentin.

Visentin noted that hiring a new chief marketing officer is in line with the company’s preparation for accelerated growth, adding that they need a marketing leader with deep management expertise and a fundamental understanding of their customer and partner needs.

“Deena embodies both. We look forward to all the ways she will promote the Xerox brand, and the value of Xerox’s solutions and new businesses, to support the company’s transformation,” he stated.

Xerox’s presence in Asia-Pacific is evident by the company Fuji Xerox, which is a joint venture with Japanese photographic firm Fujifilm Holdings.

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Technology Featured Global

Adtech Silverpush names new COO

Singapore – Silverpush, an adtech known for its AI-powered contextual video technology, has announced a change in their corporate structure, promoting current chief revenue officer Kartik Mehta to the new chief operating officer role, where he has been given the responsibility to spearhead all strategic operational planning and execution at Silverpush with immediate effect. 

In his previous role as CRO, he played a pivotal role in expanding Silverpush’s presence in APAC. This helped establish Silverpush as the preferred marketing technology provider for brands like Unilever, Coca Cola, Mondelez, Toyota, among others in the region. 

Commenting on his latest role, Mehta said, “Silverpush has been constantly pushing the boundaries of contextual advertising with its technologically advanced capabilities. This has helped us create a profitable entity that not only offers better solutions for clients but also augments brand safety and consumer privacy at the same time. The momentum that we’ve created will only push us forward in the right direction and create a larger footprint in existing & newer markets.”

Mehta’s promotion marks the beginning of a strategic shift for the company towards a planned growth phase in the coming years. Having created a niche for itself since 2012, Silverpush now aims to penetrate further into the contextual video advertising and moment marketing space by adding to their repertoire of AI-backed technology suite that gives brands an advantage over the conventional digital marketing techniques.

“Over the years Kartik has made it his mission to propel Silverpush to new heights and it was only natural that he took the mantle of COO to continue the good work. With our successful expansion in the APAC region, Silverpush showcased its prowess in terms of technological capabilities and contextual intelligence. With Kartik giving direction to our operations, Silverpush will eagerly explore investment and acquisition opportunities in the ad tech space and consolidate our presence beyond the markets we currently serve,” said Hitesh Chawla, founder and CEO at Silverpush.

The company has a global footprint with offices across Malaysia, Indonesia, Thailand, the Philippines, Vietnam, Japan, USA, Dubai, Egypt, Tanzania, Nigeria and South Africa.

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Marketing Featured ANZ

Creative agency BMF promotes Pia Chaudhuri to ECD role

Sydney, Australia – Sydney-based creative agency BMF has recently promoted its current group creative director Pia Chauduri to the new role of executive creative director, 18 months after Chaudhuri first joined the agency.

Her new role reflects her extensive portfolio of award-winning work, having worked in the industry for over 17 years in specialist creative, experiential, digital, PR and social agencies. In her time at BMF as group creative director, she has been behind some of the agency’s best work and has been responsible for securing a number of recent new business wins.

Furthermore, her work at BMF also included securing a pitch to retain the Department of Social Services account in leading the government’s long-term behavior change campaign to tackle domestic violence. She also creatively led other COVID-19 related campaigns, as well as work with financial services company BPAY for its brand platform, and the Department of Heath’s campaign ‘How’s Your Head’, which tackles mental health.

Speaking about her appointment, she said, “It’s not often you start at an agency and feel immediately at home, but BMF is just one of those places. The team, the culture, the work, are all standout. 18 months later, I’m excited and humbled to have been given this opportunity, and look forward to being part of BMF’s next chapter.”

In addition to her work at BMF, she is also passionate about creating an industry of inclusivity and equality. Driving diversity initiatives internally at BMF, Pia has shaped the making of ‘The Acknowledgement Project’, a short film acknowledging the Gadigal people, an indigenous group in Australia, as custodians of the land Aussies live, walk and breathe on today. The film was launched internally during National Aborigines and Islanders Day Observance Committee (NAIDOC) week, an observance of the indigenous people who had lived in Australia.

Alex Derwin, chief creative officer of BMF, commented, “Pia has made a huge impact since her first day at BMF. She’s courageous, principled, and has impeccable taste – all the ingredients to be not just a creative leader, but a leader in our business, and for our culture. She’s a role model to everyone here, and I couldn’t be happier to be working alongside her in taking BMF into the future.”

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Marketing Featured APAC

Redhill strengthens agency lineup with new MD appointments

Singapore – Redhill, a global communications agency based in Singapore, has announced its new managing directors namely Marienelle Castelino and Tavy Cussinel, in response to their growing clientele base in the Asia Pacific.

Through their new roles, Marienelle will deepen her focus on brand leadership and corporate mandates in markets across Asia-Pacific, specifically Singapore, Indonesia, India, and Cambodia, while Tavy will focus on growing the agency’s education, healthcare, luxury, and lifestyle portfolios.

Marienelle joined Redhill as regional director of strategy in November 2017 and brings over 13 years of experience in brand communications and corporate reputation to the agency. Prior to Redhill, she held client leadership roles for marquee brands like McDonald’s, Pepsi, Mondelez, Coca-Cola and P&G.

Meanwhile, Tavy became Redhill’s director of strategic communications and rose quickly through the ranks. She has spent over two decades working with household names such as Calvin Klein Cosmetics (UK), Parfums International (Europe), Unilever Cosmetics International (Europe), Coty, Rimmel, and Adidas. Previously, she founded and scaled a public relations agency in London, which she sold in 2011 to focus on raising her family.

“I am excited to see the additional growth that Marienelle and Tavy will achieve for Redhill as they build on the excellent work that they have done during their years with us. Despite the pandemic, Redhill has continued to expand and we are ready to push ourselves even further – both in markets and in verticals,” said Jacob Puthenparambil, CEO and founder of Redhill.

He added, “I have full faith in our leadership team to steer the wider Redhill family to greater heights as we focus on our end goal – to become the DBS or Singapore Airlines of the communications world.”

To add to the recent appointments, Redhill has announced the promotions of several Redhill executives namely Marion Ang and Jaslin Tan as senior account managers; Dipti Jaiswal and Clara Tan as account managers; Joseph Ng, Ruth Tan and Septy Wulandari as senior account executives; and Adriana Abidin, Junyi Kuo and Angelica Muk as account executives.

“At Redhill, we are committed to the development of our employees and building a strong culture of internal growth. Each of these individuals has shown dedication and commitment to the success of their clients and the agency, and I congratulate them on their well-deserved promotions. An agency is only as strong as its team, and as I look at our fantastic Redhill family, I am confident of our success,” Puthenparambil added.

Redhill’s recent promotions aims to bolster their existing clientele base, including recently of circular fashion Style Theory, where they were appointed as public relations partner for the brand in Singapore.

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Platforms Featured Southeast Asia

PH media giant GMA Network unveils seven new executive promotions

Manila, Philippines – Philippine media network giant GMA Network has unveiled seven new executive promotions, ranging from updates positions for their entertainment arm and business strategies.

Redgie A. Magno is appointed as first vice president for the business development department of drama productions at GMA, and Cheryl Ching-Sy was likewise promoted to senior assistant vice president of drama productions at GMA.

Under Magno’s leadership, GMA Drama has consistently produced content for the growing audience across media platforms, while Ching-Sy played a vital role in creating strong foundations for the Drama Department’s operational success, and in providing key management support to drive content production and development to the highest standard.

Magno and Ching-Sy have worked closely together to spearhead GMA Entertainment Group’s Drama Department as it continuously produces new stories and entertainment pieces that cater to the different tastes of viewers. Some of these notable GMA Drama programs include ‘Encantadia’, ‘Ika-6 Na Utos’ and the Philippine adaptation of Korean drama series ‘Descendants of the Sun’.

Meanwhile, Darling De Jesus-Bodegon was named first vice president for business development department III (Talk/Magazine/Musical Variety/Specials and Alternative Productions), where under her helm, the department was able to rise up to the challenge of innovating formats to adapt to the challenges brought about by the pandemic. Her team continued to produce fresh episodes for the Network’s flagship musical-variety program ‘All-Out Sundays’.

Other promotions include Arlene Carnay as vice president for GMA Public Affairs, Jaileen Jimeno as senior assistant vice president at GMA Public Affairs, Jaemark Tordecilla as senior assistant vice president for news and public affairs digital media at GMA, and Victoria T. Arradaza as first vice president and head of supply and asset management department at GMA.

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Marketing Featured South Asia

Madison Media elevates Vishal Chinchankar to CEO of digital unit

Mumbai, India – Independent media agency Madison Media in India has promoted Vishal Chinchankar, former chief digital officer, as its new chief executive officer for its digital agency Madison Digital and Madison Media Ultra. 

Chinchankar brings with him over 22 years of experience in domestic and international markets, specializing in marketing services and business development which involves both start-up and growth organizations. He has been instrumental in shaping Madison Media’s digital agency Madison Digital since his appointment in 2017. Under his leadership, the digital agency has grown 10 times in terms of billing in the last 3 years, to become a 150-employee strong outfit with capabilities in branding, performance, and creative solutions.

In his new role, Chinchankar will be responsible for driving a few integrated mandates under Madison Media Ultra, the unit that handles consumer goods company Marico, and home appliance brand Atomberg, among others. He will also continue to be a part of the agency’s Exco and strengthen the agency’s value proposition under his leadership.t IDMA Digital Awards 2019, in addition to winning over 100 awards since January 2019. 

Commenting on his promotion, Chinchankar said, “I am absolutely excited about this opportunity. Clearly, the work done at Madison Digital has been exceptional and completely on the back of an extremely talented team. We’re determined to work towards making Madison Digital bigger and better than it already is while keeping clients and the Madison values at the core of our work.”

Meanwhile, Vikram Sakhuja, the partner and group CEO of Madison Media and OOH, commented that Chinchankar has been an exceptional leader with a clear vision and relentless passion, and he has put Madison Digital right on top over the past three years. 

“In addition to strong domain expertise, he has also been highly successful in building the business. As a natural evolution it is only fitting that in addition to leading the Agency’s overall Digital agenda, he also runs the whole Media business of Madison Ultra. I wish Vishal all the best, in building a world-class practice for Madison,” added Sakhuja.

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Marketing Featured ANZ

JCDecaux’s Oliver Newton promoted to chief sales officer

Australia – Global Out-of-Home media company JCDecaux in Australia has announced the promotion of Oliver Newton, former general manager of sales, to chief sales officer

Newton brings with him 15 years of experience in the sales industry. He has previously worked as the business development manager for JCDecaux UK in 2016, and thereafter, worked as the general manager of sales for JCDEcaux Australia in 2010. In his new role, Newton will be leading the JCDecaux agency and direct sales teams across Sydney, Melbourne, and Brisbane, as well as Adelaide, and Perth. He will also be driving deeper engagement with media agencies and advertising partners in an increasingly progressive Out-of-Home marketplace. 

Furthermore, Newton will be responsible for recognizing the breadth of customers that partner with JCDecaux. He will grow advertiser and direct advertiser relationships, as well as taking overall responsibility for the JCDecaux Nurture, a program that aims to provide support for Australian start-ups.

Commenting on his promotion, Newton said, “I am incredibly honored to take on the role of chief sales officer, ensuring that we deliver exceptional client service and have customer success at the heart of everything we do. We have a fantastic sales team across Australia at JCDecaux and I look forward to leading them to greater success.”

Meanwhile, Max Eburne, the chief commercial officer of JCDecaux, said, “Olly is a passionate and dedicated sales leader with a rare talent for identifying exactly what advertisers and agencies want. He has a proven capability in building strong, progressive, and service-oriented sales teams that will continue JCDecaux’s success in realizing the amazing opportunities that lie ahead of us.”

The company said that the promotion is part of a suite of initiatives to ensure that customer success is at the heart of JCDecaux, strengthening areas of the business to deliver ‘unrivaled’ customer experience and drive positive business outcomes for brands.

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Marketing Featured ANZ

Zenith Australia promotes Jonny Cordony as Sydney office’s managing director

Sydney, Australia – Publicis Media’s ROI agency Zenith in Australia has promoted Jonny Cordony, former general manager, to the new role of managing director at Zenith Sydney. 

The appointment will see Cordony leading the brand’s vision for the Sydney office, developing high-performing teams, and driving strategic partnerships and growth outcomes for clients.

Prior to his new role, Cordony has previously worked as the national communications planning director for Zenith, and thereafter, became the Sydney general manager of the agency for almost three years. Before joining Zenith, Cordony has held group business director roles at various agencies, including media agency Bohemia Group and dentsu in Hong Kong.

Commenting on his promotion, Cordony said, “I am truly humbled by the opportunity to continue my progression in such a dynamic industry and business. From starting out as an account coordinator all those years ago to taking on such a hugely fulfilling, challenging and exciting role, I’d like to thank our amazing talent, clients, and strategic partners for all their support and trust. I am proud of our continued momentum at Zenith and I look forward to continually challenging ourselves as a business in 2021.”

Meanwhile, Nickie Scriven, the CEO of Zenith Australia, shared, “I am so thrilled to announce Jonny’s promotion to the newly-created role of Managing Director, Sydney. The expansion of his remit is a testament to his strong leadership of our Sydney office, people, clients, and new business pitches. Jonny is a key member of Zenith’s Executive Leadership Team in Australia and I look forward to his ongoing contributions to the agency in this next stage of his career.”

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Technology Featured ANZ

JCDecaux Australia launches new programmatic offering, unveils new senior hires

Sydney, Australia – The Australian arm of out-of-home (OOH) advertising company JCDecaux has announced a new programmatic offering across its clients, in which the offering will be supported by the company’s newest hires and appointments.

The new programmatic offering called ‘JCDecauxPROGRAMMATIC’ will offer brands access to OOH with control and flexibility. Advertisers and agencies can execute and optimize campaigns in real time, with the company guaranteeing supply for programmatic advertisers, setting aside at least 5% of its digital networks to be published via its exclusive supply side platform (SSP), VIOOH.

JCDecaux’s sights are set on programmatic making up 2% to 4% of digital revenues in 2021 and 15% by 2023.

“Programmatic out-of-home is now part of the broader digital universe, sitting alongside programmatic online in omnichannel buying platforms. This gives us an opportunity to take a share of the US$9.5B invested in digital media in Australia each year,” said Steve O’Connor, CEO of JCDecaux ANZ.

As part of the wider programmatic offering, JCDecaux Australia has also announced new appointees namely Cassandra Cameron, who has been promoted into the expanded role of executive general manager, revenue strategy and operations; Brad Palmer as national programmatic director; and Kasey Climpson as programmatic operations manager.

Prior to their new positions, Cameron has worked with media company APN Outdoor as national training director and as a member of the DOOH council of the Interactive Advertising Bureau. Meanwhile, Palmer has worked as the national programmatic manager at both digital publisher Allure Media and youth media group Pedestrian Group, and Climpson has worked with APN Outdoor as well as campaign delivery executive.

“Programmatic out-of-home used to be just an idea, now it’s a reality and we are excited to be the pioneers in Australia. Our business is primed and ready to change the conversation, giving advertisers a solution for buying out-of-home that’s as easy, and as sophisticated, as web or mobile audience buying. By reducing operational barriers, we anticipate a range of new advertisers will leverage the power of this valuable channel,” Cameron stated.

In regards to their appointments, O’Connor said that these changes align the talent’s organization’s aim to deliver on their business strategy.

“Our unique programmatic offering changes the way advertisers can plan and transact out-of-home and reflects our strong commitment to growing the Out-of-Home channel and leading through change,” O’Connor stated.

“Today, more than ever, our clients look to us to understand the future, and the future is now. Advertisers can be confident that when they plan a programmatic Out-of-Home campaign with JCDecaux they will have access to Australia’s most desirable outdoor formats and locations, whenever they choose to be active,” Cameron added.