Sydney, Australia – Suncorp Bank has partnered with advertising The Hallway to launch Suncorp’s new campaign ‘Banking you can feel good about.’
The Hallway developed the campaign to highlight Suncorp’s commitment to making a positive influence on the environment as well as the financial welfare of Suncorp clients.
The 30-second video focuses on home loans, specifically its offering of a $3,000 Suncorp loan for properties with a solar power system installed. The ad features a woman who learned that she could get the said loan by simply having solar panels installed at home. The ad pokes some fun on the message with animals and other living creatures celebrating the consumer’s decision which meant good for their welfare and the environment, minimizing climate change’s impacts.
Simon Lee, executive creative director at The Hallway, shared, “Switching to solar power is a relatively simple thing to do, but the ripple effect of doing so is far reaching. This ripple effect provides fertile creative territory that we’re having a lot of fun exploring with our partners at Suncorp.”
Meanwhile, Potta Findikidis, executive manager, marketing, Suncorp Bank, said that the Solar Home Bonus is a great example of the way that Suncorp Bank is helping our customers with their financial wellbeing as well as having a positive impact on the world we share.
“This spot is a charming way of bringing our new brand positioning to life with tangible evidence of the actions we are taking to honour our commitment to contributing to a more sustainable future for all,” Findiidis added.
The new brand platform, which debuted in February, will be rolled out across all consumer touchpoints and will be accompanied by campaign activity on TV, cinema, digital, social, and outdoor.
