Sydney, Australia – Independent advertising agency The Hallway has announced the launch of its newest performance marketing division called The Hallway Performance Digital (THPD). It will be focused on creative content optimized for direct response digital channels.
The new division will offer performance creative development, social content production, paid media strategy and buying as well as reporting frameworks.
THPD has developed a proprietary model that determines clients’ growth programs based on their level of investment. These programs are mapped out and tested models for ideal results, based on previous commercial success across customer bases.
Speaking about the new division, Jules Hall, CEO at The Hallway, said that by launching the new division, they get to have the best of breed offerings, optimized to client’s unique context, as well as supported with the efficiency of a single back office infrastructure at the group level.
“The Hallway was an early mover in data-driven creative content. Having run major programs for the likes of ANZ, Google and Dexus we’ve built a really deep understanding of the best ways to create this type of work. It’s a rapid turnaround, highly automated creative process. This is very different to the strategically-led brand and advertising work we are creating,” Hall said.
To mark the new division, The Hallway has promoted Chris Murphy to the role of general manager of THPD, where he will manage the independent agency’s existing digital media clients as well as a soon to be announced payment platform and automotive brand.
Murphy has been with The Hallway for two years, holding senior leadership roles, managing and growing some of the agency’s largest clients.
“I am also delighted to be able to promote from within. Chris has consistently demonstrated strong leadership and is ideally placed to ensure THPD, and the clients we represent, will thrive,” Hall said about the new promotion.
Speaking about his promotion, Murphy said, “I’m delighted to have been entrusted to lead our team of digital-first thinkers. The proprietary and proven growth programs we have developed empower brands to see around corners and make more informed strategic marketing decisions. The outcome is high performance results, delivered with speed and efficiency.”