MarketingFeaturedSoutheast Asia

Smart ropes in local Gen Z personalities to front new Double GIGA promo

Jean Cabico - April 12, 2021

Manila, Philippines – Philippine telecom Smart Communications (Smart) has partnered with famous Gen Z personalities to promote its new data package, the new Double GIGA promo. The new data offering, which doubles the amount of existing data packages of Smart, is positioned as a helpful service to enable the youth to enjoy more of the things they are passionate about, hence, the spot ‘Smart Barkada’. 

Barkada is a Filipino term for your ‘group of friends’, and part of the ‘Smart Barkada’ is actor and songwriter Iñigo Pascual, actor and host Donny Pangilinan, dancer AC Bonifacio, and vlogger and youth advocate Hannah Pangilinan, as well as singer-songwriter Jayda Avanzado, and rapper Michael Pacquiao.

The group of artists partnered by Smart is known to be passionate about their craft. Through the ambassadors, Smart aims to encourage Filipino youth to make the most of its new data promo to embody the same passion and to confidently engage in the things they love.

With Double GIGA, Smart Prepaid subscribers are now able to enjoy twice the data for ‘passion apps’ to get more from their favorite offers. For example, one of its existing packages has been expanded to now be ‘Double GIGA Video 99’ delivering anew 2 GB per day for streaming on YouTube, Cignal Play, iWantTFC, and NBA League Pass – plus 2 GB open access data for ₱99 valid for seven days.

“Knowing that the journey to be better at something never stops, the Smart Barkada aims to help their fellow youth to be better at what they love to do through inspiring and hopeful stories – whether it’s about being a better friend, daughter or son, inspiring others to uplift their spirits, refocusing their energy on new passions, or just simply continuing to do things that make them feel healthy and happy,” said the company in a press statement. 

Meanwhile, students and professionals can be more productive and achieve more with an expanded Double GIGA Study and Double GIGA Work data packages, while for gamers, they can enjoy more game time with Double GIGA Games.

Prepaid subscribers can register to Double GIGA offers via the GigaLife App, or by dialing *123#. The promos are available to all Smart Prepaid, Smart Bro, and TNT subscribers.