India – Dentsu India has elevated Sujeet Behra to president of Carat, expanding his remit to include chief strategy officer of Dentsu Media, as part of a strategic reshuffle aimed at strengthening integrated strategy across its media operations.
Behra has been an integral part of Carat for over three years, managing multiple responsibilities as Carat North business head, chief growth officer and chief strategy officer. He has been instrumental in shaping the agency’s strategic roadmap, driving innovation and positioning it as a future-ready media agency in the ever-evolving media ecosystem.
Behra has been with Carat for over three years, holding roles such as Carat North business head, chief growth officer, and chief strategy officer. During this time, he has contributed to shaping the agency’s strategic direction and expanding its media capabilities.
In his new roles, he will oversee the strategic vision for both Carat and Dentsu Media, with a focus on developing collaborative, insight-led solutions aligned with evolving client and business priorities. He will also work closely with the leadership team to advance Dentsu’s efforts in integrating data, technology, and creativity across its media services.
Commenting on his appointment, Behra said, “I am honoured to be part of dentsu and Carat at such an exciting and transformative time. I have long admired the organisation’s commitment to creativity, innovation and, most importantly, client success.”
He added, “My focus will be on fostering a collaborative and growth-orientated environment, where we can continue to push boundaries of creativity and deliver exceptional results for our client. Look forward to working with the talented team across dentsu to build upon this strong foundation and drive the organisation’s continued growth and success.”
The leadership change follows the departure of Sanchayeeta Verma, who has stepped down as CEO of Carat to explore new professional opportunities. Verma played a key role in driving the agency’s growth and fostering collaboration across the Dentsu network. With support from Behra and the broader leadership team, she helped steer the agency through a period of strategic momentum.
Behra now takes the lead in guiding the agency’s next phase of development. He will report to Amit Wadhwa, CEO of Dentsu Creative & Media Brands, South Asia.
“Sanchayeeta has played an incredible role in shaping Carat’s growth story – driving momentum, nurturing talent, and strengthening the agency’s strategic foundation. As she embarks on her next chapter, we wish her continued success in all her future endeavours,” Wadhwa said.
He continued, “As we look ahead, Sujeet’s expanded mandate comes at a pivotal time. He brings sharp strategic thinking, a collaborative mindset, and a deep understanding of the evolving media landscape. His leadership reflects dentsu’s commitment to integrated thinking – where media, creative, and performance come together to drive business impact. This is a strong step forward in our journey to create connected, future-ready solutions for our clients.”
