India – dentsu India has promoted Imtiyaz Vilatra to the role of chief executive officer of Posterscope India.
In his new role, Vilatra is in charge of enhancing Posterscope’s offerings in both digital and intelligent out-of-home (OOH) campaigns, focusing on providing data-driven outcomes for clients.
Vilatra brings over 25 years of experience to the company, particularly in driving innovative OOH campaigns. At Posterscope, he aims to integrate augmented reality, artificial intelligence, and 4D experiences into campaigns to meet client needs.
Additionally, Vilatra aims to expand Posterscope’s reach, making an effort to establish its position as a leader in traditional and digital OOH.
Harsha Razdan, chief executive officer of South Asia at dentsu said, “Imtiyaz’s elevation is a timely and strategic move, enabling him to drive Posterscope’s expansion in experiential and Below-The-Line (BTL) divisions, strengthening our urban and rural reach. His leadership remains a vital link between strategy and execution, translating our goals into meaningful partnerships for our clients and communities.”
“I am confident that under Imtiyaz’s continued guidance, we will not only meet but exceed the evolving needs of our clients, setting new benchmarks for excellence. His exceptional passion and deep industry insights will be pivotal as we navigate a path where innovation meets purpose, driving change that resonates far beyond the immediate,” Razdan added.
Anita Kotwani, chief executive officer of media in South Asia at dentsu, added, “Imtiyaz’s elevation is a testament to his visionary leadership and commitment to redefining the OOH landscape. Under his leadership, Posterscope will strengthen its position within the dentsu ecosystem, embodying our ‘OneDentsu’ vision of unified, cross-channel marketing solutions. By seamlessly integrating OOH with digital, media, and experiential campaigns, Posterscope is set to deliver transformative, multi-channel experiences powered by dentsu’s advanced audience insights, driving precision and impact that elevate client outcomes.”
“The OOH industry stands at a transformative juncture, with technology and data insights reshaping how we connect with audiences. Posterscope’s future lies in harnessing AI, programmatic DOOH, and real-time analytics to deliver dynamic, measurable campaigns. Integrating dentsu’s digital intelligence into our OOH offerings enhances our capabilities and raises the value we deliver through deeper engagement, personalization, and an integrated, ROI-focused approach,” Vilatra commented.
