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dentsu India names Bhasker Jaiswal as new COO of media

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India – dentsu in India has appointed Bhasker Jaiswal, former APAC lead at Publicis Media, to be its new chief operations officer of media.

In his new role, Jaiswal will be leading integration, transformation, and operational excellence agendas while driving innovations and excellence for dentsu clients and businesses through its three media agencies, namely Carat, iProspect, and dentsu X. He will be reporting to Divya Karani, CEO of media at dentsu South Asia. 

Moreover, Jaiswal will also be working closely with Karani to deliver business transformation, set up and standardise operations and systems, govern product leadership, and enable sustainable revenue growth.

With over 24 years of experience in the media and advertising industry across APAC, Jaiswal specialises in building solutions for advertisers and media companies across monetisation, research, and media investments. His key strength sits in understanding the eco-system of consumers, advertisers, and media owners, as well as the decision-making heuristic. Jaiswal is also passionate about disrupting the current thinking and has developed industry-leading proprietary products which bring efficiency and effectiveness across geographies and clients.

Speaking on his appointment, Jaiswal said, “I am excited to be joining dentsu and being back in India, a big and complex market growing dynamically. I look forward to adding value by improving dentsu processes to impact client outputs as well as improving the lives of our biggest assets – our people.”  

Meanwhile, Karani commented that Jaiswal joining the team here in India is another great step on their journey to become the go-to network of choice for brands in India. 

“His impressive track record, savvy business judgment, operational excellence, and an innate understanding of people and their motivations make him ideal to lead our transformation and integration,” she said.

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