India – Dentsu India has strengthened its Customer Experience (CXM) practice with the appointment of Devang Shah as chief business officer for consumer, industrials & commerce, and Hemant Kshirsagar as chief business officer for financial services & fintech.
These appointments reflect Dentsu India’s focus on expanding its CXM capabilities and strengthening its expertise across marketing, technology, and consulting.
In his new role, Shah will oversee the non-BFSI segment, focussing on client relationships and business growth, while also expanding Dentsu India’s presence in the luxury and precious jewellery sectors. With over 18 years of experience in digital marketing and commerce, he has led growth strategies for brands such as Gabriel & Co., Titan, Nokia, EY, and KPMG.
Commenting on his new role, Shah said, “Dentsu’s ambitious vision and integrated approach to marketing, technology, and consulting present an exciting opportunity to drive industry-leading solutions. I look forward to helping brands navigate an ever-evolving marketplace.”
Meanwhile, Kshirsagar brings 17 years of expertise in FinTech and digital strategy, having held key positions at Bain, EY, and PwC.
Kshirsagar shared, “I am excited to join dentsu and look forward to leveraging our expertise in financial services, technology, and integrated marketing to deliver accelerated growth and unlock new opportunities for our financial services clients.”
With extensive experience in their respective fields, Shah and Kshirsagar will focus on strengthening CXM capabilities and improving service delivery. They will work across the network to develop integrated solutions aimed at addressing business challenges and achieving measurable outcomes in marketing, technology, and consulting.
Harsha Razdan, CEO of South Asia at dentsu commented, “At dentsu, we’re driven by the mission to create real growth for our clients by tackling their most complex challenges. Devang and Hemant bring the strategic vision and deep industry expertise needed to accelerate this journey. Their leadership will be crucial in expanding our CXM capabilities and enhancing our customer experience impact across all practices and expertise.”
“I am confident that they will empower our clients to grow, acquire, and retain customers more effectively by harnessing the full potential of our integrated solutions in an ever-evolving marketplace,” he added.
