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StarHub’s new campaign with the Singapore Police Force keeps Singaporeans ‘Cyber Sharp’ against scams

by Aliza Carmona

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August 16, 2024

Singapore – To combat the growing threat of scams, StarHub has teamed up with the Singapore Police Force (SPF) to launch a public education campaign aimed at enhancing vigilance against cyber threats.

The campaign features a Scam Masterclass Series designed to engage viewers from all walks of life, highlighting that while everyone is susceptible to scams, recognising the warning signs is crucial for staying one step ahead. By exposing the common tactics scammers use to trap their victims, StarHub aims to equip viewers with essential knowledge and practical tools to outsmart these threats.

Leveraging SPF’s expertise in cybercrime, the Masterclass content highlights the evolving nature of cyber threats, including the use of advanced voice-changer AI. Featuring an ethical hacker, the series reveals common scam tactics such as impersonation, job fraud, and authority scams, offering insights into how these methods are employed to deceive victims.

Ultimately, the series seeks to foster a safer digital environment for all, empowering individuals with the skills needed to protect themselves against increasingly sophisticated scams.

Hoo Chuan-Wei, chief information security officer at StarHub, said, “StarHub is deeply invested in the security and wellbeing of our community. Our commitment goes beyond merely safeguarding data; it’s about fortifying the digital landscape to protect every individual. This cybersecurity campaign reflects our dedication to empowering Singaporeans with critical awareness and insights to effectively combat scams and cyber threats. Through this campaign, we hope to play our part in cultivating a more vigilant and resilient digital community.” 

Senior Assistant Commissioner of Police Devrajan Bala, director of the scam public education office (SPEO) in the Singapore Police Force, added, “All of us must be prepared that scams and cybercrimes will continue to evolve and we may encounter them anytime. We must not let our guard down and always remain vigilant in our fight against them. One simple way is to always stop and check if it’s a scam whenever in doubt. The Singapore Police Force will continue to work closely with our partners and stakeholders to educate the public on the various types of scams and cybercrimes to safeguard our community.”

The Scam Masterclasses will be available on StarHub’s website, retail stores, and social media channels (YouTube, Instagram, and Facebook), as well as on StarHub TV channels like Hub E City, Hub Sports, and AXN. By utilising these diverse platforms, StarHub aims to equip a wide audience with the knowledge to recognise and counter cyber threats.

Related Tags Campaign StarHub Singapore Police Force scam prevention
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