Singapore – Starbucks and Disney are collaborating for their next Starbucks Experience, which will reveal a witty world of authentic connections through a dynamic assortment of drinkware and lifestyle accessories.
Inspired by the friendships enjoyed by renowned Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and others, the limited-edition Starbucks “Sip of Joy” collection was created. The goal of this collection is to spread Mickey and Friends’ optimism to people of all ages throughout the Asia-Pacific area through a colourful range of items adorned with animated Disney characters and inspirational sayings.
All the products in the “Sip of Joy” collection are collectables. This collection features quotations that inspire a sense of cohesion and unity in addition to a range of vivid hues and overlapping cut-outs that represent the accumulation of delight.
Drawing from Starbucks’ concept of promoting deep human connections, this latest partnership draws inspiration from Disney’s captivating stories of enduring friendships. The collection will make its limited-edition premiere in 12 markets around the Asia-Pacific region on April 16.
Enthusiasts and patrons are looking forward to sharing a “Sip of Joy” with their loved ones beginning April 16. This fresh-themed collection will be available in 12 markets, including Australia, Cambodia, Hong Kong, New Zealand, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Speaking about the partnership, Samuel Fung, vice president, product and marketing, Starbucks Asia-Pacific, said, “Building on the success of our last collection, we’re thrilled to team up with Disney once again to bring fans a new Starbucks Experience this summer. Rooted in our values of inspiring joyful connections, the latest launch celebrates the magical friendship bonds that uplift the everyday.”
He added, “Just like the perfect blend of coffee and conversation, the new collection aims to bring joy and togetherness to every sip and spark more heartwarming moments with friends and families. We hope this meaningful Starbucks Experience will capture the hearts and minds of fans in the Asia-Pacific region and encourage fans to celebrate their bonds with pals and loved ones.”
