Singapore – SQREEM Technologies has been named the official AI marketing partner for Saracens, an English rugby union club. Through the partnership, SQREEM will deliver consumer intelligence solutions for the rugby union club, allowing for a more in-depth understanding of the club’s supporters’ preferences, behaviours, and needs.
SQREEM has a data capture infrastructure that collects market data and transforms it into useful real-time consumer knowledge bases. SQREEM’s automated digital supply chain leverages AI-driven capabilities to utilise consumer insights and customer cohorts for omnichannel activation, resulting in improved cost efficiency, engagement, revenue, and brand uplift.
Moreover, SQREEM will also be the presenting partner for the ‘Inside Training’ films posted on Saracens’ channels before every game, reaching out to an audience of more than a million supporters.
Speaking about the partnership, Ian Chapman-Banks, CEO of SQREEM, said, “Saracens and SQREEM are a natural fit. Both organisations thrive in highly charged environments and are driven by a collective determination to succeed that surpasses the sum of our parts. This partnership enables us to elevate each other, fostering brand and business growth within a sports-centric business ecosystem involving players, commentators, spectators, and investors.”
He added, “Through this partnership, we are proud to represent Singapore’s vibrant AI ecosystem on the global stage.” As part of the partnership, the SQREEM logo featured on the kits for both Saracens Men and Women during their match against Bordeaux Begles in the Investec Champions Cup.”
Meanwhile, Lucy Wray, CEO of Saracens, expressed, “We are excited about our partnership with SQREEM Technologies and the unique AI capabilities they bring to Saracens as we continue to build in performance, stature and geography. SQREEM’s approach to technology and artificial intelligence will allow us to harness world-leading technology to drive our audience growth, engage more meaningfully with our existing fans and reach potential new fans for the Saracens Group.”
