Singapore – AI digital behaviour aggregator SQREEM Technologies has announced it has acquired Melbourne-founded programmatic business Trade Indy to bolster their ongoing global expansion plans. 

SQREEM Technologies’ acquisition of Trade Indy plays a pivotal role in transforming the digital marketplace, enabling marketers to engage in the cookie-free future. 

The acquisition creates an innovative offering that will establish the company’s position as a global AI partnership provider. For both agencies and clients, the acquisition will enable brands to pinpoint and showcase their target audiences with unparalleled accuracy, fostering enduring digital connections, amplifying brand influence, and ensuring budget accountability.

Furthermore, Mark Rosenberg and James Robertson, directors at Trade Indy, see this acquisition as a logical evolution, as both entities align in their commitment to delivering top-tier technology and customer service. Joining forces with SQREEM grants Trade Indy access to the most extensive audience taxonomy globally, complemented by its vast network for activation and supply.

The acquisition commenced immediately, with Trade Indy now integrated into the SQREEM Technologies Group. 

Rosenberg commented, “The agreement to merge with SQREEM expands both business offerings by bringing together our experienced managed service team with advanced, cookieless, AI-driven technology. This move into the SQREEM group is an exciting growth opportunity at a time when the market is demanding next-generation digital media solutions.” 

“We are excited to see this relationship expand our horizons and provide us with not only the resources to maintain growth but also to introduce the SQREEM platform to other agencies and brands across the region,” Robertson further added. 

Meanwhile, Ian Chapman Banks, CEO of SQREEM Technologies, said, “As part of our ongoing growth strategy, SQREEM Technologies has grown significantly over the past two years alone, with acquisitions and partnerships in more than 10 markets globally. The Trade Indy acquisition is significant in that it simultaneously puts SQREEM into the global A-League of AI Innovators, but domestically, whilst Australia currently ranks 15th out of 62 countries across the world for AI adoption, this presents a unique opportunity for early adopters like SQREEM and Trade Indy to drive significant growth for their clients whilst expanding their global reach and relevance.” 

Singapore SQREEM Technologies has been named the official AI marketing partner for Saracens, an English rugby union club. Through the partnership, SQREEM will deliver consumer intelligence solutions for the rugby union club, allowing for a more in-depth understanding of the club’s supporters’ preferences, behaviours, and needs.

SQREEM has a data capture infrastructure that collects market data and transforms it into useful real-time consumer knowledge bases. SQREEM’s automated digital supply chain leverages AI-driven capabilities to utilise consumer insights and customer cohorts for omnichannel activation, resulting in improved cost efficiency, engagement, revenue, and brand uplift.

Moreover, SQREEM will also be the presenting partner for the ‘Inside Training’ films posted on Saracens’ channels before every game, reaching out to an audience of more than a million supporters.

Speaking about the partnership, Ian Chapman-Banks, CEO of SQREEM, said, “Saracens and SQREEM are a natural fit. Both organisations thrive in highly charged environments and are driven by a collective determination to succeed that surpasses the sum of our parts. This partnership enables us to elevate each other, fostering brand and business growth within a sports-centric business ecosystem involving players, commentators, spectators, and investors.” 

He added, “Through this partnership, we are proud to represent Singapore’s vibrant AI ecosystem on the global stage.” As part of the partnership, the SQREEM logo featured on the kits for both Saracens Men and Women during their match against Bordeaux Begles in the Investec Champions Cup.” 

Meanwhile, Lucy Wray, CEO of Saracens, expressed, “We are excited about our partnership with SQREEM Technologies and the unique AI capabilities they bring to Saracens as we continue to build in performance, stature and geography. SQREEM’s approach to technology and artificial intelligence will allow us to harness world-leading technology to drive our audience growth, engage more meaningfully with our existing fans and reach potential new fans for the Saracens Group.”

Singapore – Global adtech PubMatic and technology company SQREEM have announced a partnership to deliver AI-powered insights to advertisers programmatically through PubMatic’s Connect.

Connect is PubMatic’s audience solution, which allows advertisers to engage audiences through privacy-compliant solutions that perform — without relying on third-party cookies or outdated strategies.

SQREEM’s AI-powered analytics platform provides advertisers with unparalleled insights into consumer behaviour, allowing them to create highly targeted advertising campaigns that deliver better ROI and improved customer engagement. 

Moreover, SQREEM enables clients to map highly granular activities inside their target markets and convert those insights into targetable media segments. The outcome leads to significantly heightened media ROIs, impact on sales, market share, and other business objectives.

Brandon Lee, director of addressability for APAC at PubMatic, said, “We are delighted to partner with SQREEM to provide our customers with access to cutting-edge data insights. SQREEM’s AI-powered analytics platform can enhance advertisers’ ability to create highly targeted campaigns that deliver better results and improved customer engagement.”

Meanwhile, Ian Chapman-Banks, CEO of SQREEM, commented, “At SQREEM, we are committed to providing our customers with the most advanced data insights possible. We are excited to partner with PubMatic to make our data available through PubMatic’s Connect, providing advertisers with the tools they need to succeed in today’s highly competitive advertising landscape.”

Singapore – Rakuten SQREEM Inc, the joint venture between AI solutions company SQREEM Technologies and e-commerce platform Rakuten Group, has launched ‘RMP – SQREEM Ads’, a new advertising product that offers deeper insights and significantly more targeted media buying.

‘RMP – SQREEM Ads’ combines the behavioral pattern analysis data based on more than 100 million Rakuten members in Japan with SQREEM’s AI behavioral pattern analysis capabilities, to provide insights that will enable advertisers including Rakuten Group’s Japanese vendors and partners to understand at an anonymized individual level what products and services consumers want to buy.

Through the new product, SQREEM will now be able to help companies understand their behavioral pattern analysis data accumulated by them at scale and speed, and will be able to enrich data on platforms and analyze it within a week, all without ever accessing data that sits behind clients’ secure firewalls. This will also allow companies to monetize the valuable trove of first-party data they may have but are unable to use in a meaningful manner, as the enrichment technology by SQREEM has been used by dozens of multinational organizations.

Ian Chapman-Banks, SQREEM Technologies’ CEO and co-founder, believes that SQREEM’s technology can help companies by providing and powering targeting and insights for their vendors, partners, and clients. According to Chapman-Banks, their AI technology has already produced very successful results for dozens of multinational clients, enriching their data to generate important insights that help optimize their marketing and sales funnel strategy.

“From identifying the target audience to predicting higher purchase intentions, having a strategy to maximize the value of companies’ data will help businesses take advantage of significant opportunities and deliver business success,” he said. 

Meanwhile, Ryugen Shimizu, the CEO and president of Rakuten SQREEM Inc, commented, “This is the first of a suite of products we’re planning to launch. We’re very excited to see this 12-month project come to fruition and help our clients in Japan create impactful, relevant touchpoints with consumers.”