Singapore – Spotify has announced the anniversary celebrations for ‘K-Pop ON! (온),’ its global K-Pop flagship playlist dedicated to giving listeners a platform to discover and tune in to the best from the genre.
To commemorate this milestone, the popular audio streaming subscription service will be launching a special series of Spotify Singles headlined by ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC.
Centred around the theme of ‘My First K-Pop Crush’, these Spotify K-Pop ON! (온) Singles feature covers of songs by the sunbaes (senior artists) who first fueled their love for K-Pop. For Spotify, the campaign not just a nod to every fan’s journey into the genre, which began with that first K-Pop artist who made their heart flutter with their artistry and flair, but also a call to K-Pop fans around the world to join in the celebration of a shared passion for the genre, and the artists who started it all.
With every single launch, listeners can also look forward to a series of exclusive bonus content on Spotify’s K-Pop ON! (온) Video Podcast and YouTube channels. From performance videos to behind-the-scenes content and more, Spotify will be letting fans in as we unpack the stories of the performing artists’ ‘First K-Pop Crushes,’ the significance behind their song selection, and how the original artists inspired their journey in K-Pop.
Jungjoo Park, head of music for Korea at Spotify, said, “Beyond the celebration of our commitment to helping K-Pop travel the globe and connecting Korean artists with fans and new audiences, Spotify’s K-Pop ON! (온) First Crush campaign is also a powerful expression of how K-Pop touches lives, spreads positivity, and unites listeners regardless of where they are from or the language they speak.”
She added, “We couldn’t be more thrilled to be working with ENHYPEN, SHOWNU X HYUNGWON, and STAYC to bring the first-ever Spotify K-Pop ON! (온) Singles to the world, and kickstart the movement in celebrating the shared love for the genre.”
