Tag: Spotify
![[Creative Work] Spotify 20 years](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Spotify-20-years.jpg)
Singapore – For millions of users across Asia and beyond, music streaming has become less about background listening and more about documenting life in real time. Spotify is now leaning fully into that behaviour with “Spotify 20: Your Party of the Year(s)”, a new interactive experience celebrating...
Global – FC Barcelona and Spotify are continuing to position their partnership at the intersection of music and sport, with US singer Olivia Rodrigo set to feature on the club’s shirt during the upcoming El Clásico on 10 May. The collaboration forms part of a wider activation that will see Rodrigo’s...
It is worth noting that “Spotify Wrapped Live Indonesia 2024” was one of the two large-scale live Wrapped celebrations in Southeast Asia, alongside Thailand. For Citra, said event carried its own cultural and emotional depth that is truly Indonesian.
Sydney, Australia – Amazon Ads and Spotify have teamed up to deepen their foothold in Australia’s fast-growing programmatic advertising market, linking retail data with streaming audiences in a single buying pipe. The tie-up allows advertisers in Australia to access Spotify’s audio and video inventory...
According to the campaign’s approach, fandom itself was treated as a form of culture, with activations aimed at allowing fans to recognise one another through shared knowledge and interests.
Stockholm, Sweden — Spotify has unwrapped its 2025 Wrapped campaign, introducing a bold creative refresh and expanded real-world experiences for listeners around the globe. The campaign’s visual identity takes inspiration from analogue mixtapes, reimagining a year of listening as a modern “visual...
This case study discusses how Spotify in Indonesia leveraged fan-first strategies in making Spotify Wrapped Live Indonesia 2024 a movement that is grounded in presence, recognition, and belonging.
Mumbai, India — Asian Paints has collaborated with Spotify for its I-POP event, marking the first time the two brands have partnered. The event, which celebrated India’s pop music movement, featured a mix of music and visual art, bringing together fans and Spotify Premium subscribers for an invite-only...
Singapore — Spotify has announced a new collaboration with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, and Believe to develop generative-AI music products designed to prioritise artists and songwriters. The agreement, announced on October 16, 2025, responds to concerns...
Hong Kong – Spotify will stay on FC Barcelona’s jerseys and keep its name on Camp Nou, as the club extends its sponsorship deal with the streaming platform through 2030. The renewed agreement covers both the men’s and women’s first-team jerseys as well as the front of the training kits. Spotify will...
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