Hong Kong – The South China Morning Post (SCMP) has announced it has rebranded its SCMP Events to SCMP Live as it initiates a new phase of business transformation in its events division.
SCMP Live is set to deliver fewer but larger-scale events that are more impactful and more aligned with the organisation’s top-of-mind news events. However, the China Conference, Family Business Summit, and Redefining Hong Kong series will remain its flagship events in 2024.
Additionally, SCMP Live’s custom events, which are produced on behalf of its partners, will leverage SCMP’s brand to convene the right target audiences and curate the most relevant programmes and speakers to drive meaningful connection, high engagement, and consideration.
Catherine So, chief executive officer of SCMP, said, “For 120 years, our readers have placed their trust in SCMP to help them make sense of the news events across Hong Kong, Greater China, and Asia. Through SCMP Live premium event experiences, we ignite our readers’ journey from informed to empowered, enabling them to dive deeper, connect with opinion leaders, and shape industry conversations—all LIVE.”
She continued, “The way our audience engages with our events is constantly evolving. As such, our events division has transformed to anticipate and adapt to our audience’s needs and expectations. The rebrand to ‘SCMP Live’ marks this transformation.”
Kevin Huang, chief operating officer of SCMP, also commented, “There has been tremendous growth in our Events division this past year. In the current fiscal year, we’ve already seen high double-digit revenue growth YOY. With the rebrand and transformation to SCMP Live, we hope to turbocharge our events capability to further build out the depth and breadth of our events portfolio and to help many more of our partners bring their event vision to life in the most impactful way that supports their business priorities.”
