Tag: Japan
Japan – Dentsu has appointed Kenji Yano as APAC Chief Client Officer for Japanese clients, reinforcing its leadership focus on Japan-headquartered accounts across the region. Yano brings 28 years of experience with dentsu across Japan and APAC and has a track record in client leadership, cross-market...
![[Creative Work] Hibiki x Global Campaign](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Hibiki-x-Global-Campaign.jpg)
Japan – Japanese luxury brands are increasingly finding themselves at the centre of global cultural fascination, from fashion and fine dining to whisky. Now, Hibiki is stepping deeper into that conversation with the launch of its first-ever global campaign, “The Masterpiece of Japanese Artistry”. Created...
Japan – Japanese snack food maker Calbee, Inc. has announced that it will temporarily revise packaging specifications for select products due to supply instability affecting certain raw materials amid ongoing tensions in the Middle East. In a notice on its official website, Calbee said the measure is...
Japan – Apple has launched a new App Store campaign in Japan, transforming its iconic “A” logo into a portal that opens into a multi-universe spanning 16 app categories. Developed with TBWA\Media Arts Lab Tokyo, the campaign depicts the “A” logo evolving into multiple portals, each representing a different...
Japan – Droga5 Tokyo, part of Accenture Song, has teamed up with Sumitomo Metal Mining Co., Ltd. to launch an initiative that uses the company’s proprietary SOLAMENT™ technology to protect and sustain Japan’s traditional vegetables in the face of climate change. Through this collaboration, Droga5 Tokyo...
Japan – Publicis Groupe Asia-Pacific has established a new Japan–South Korea (JSK) sub-region, consolidating its Japan and South Korea operations under a unified leadership and operating model to strengthen cross-market integration and client delivery. Under the new structure, Gareth Mulryan, CEO of...
Osaka, Japan – Klook and the Osaka Convention & Tourism Bureau (OCTB) have signed a memorandum of understanding (MoU) to promote inbound tourism and drive socio-economic development across Osaka Prefecture. Under the MoU, the two parties will collaborate on content development and online promotions,...
Tokyo, Japan – Rakuten Group, Inc. has partnered with Google to introduce YouTube Shopping to Rakuten Ichiba, marking the first time the affiliate programme has launched with a company in Japan. The collaboration enables viewers to purchase products featured in YouTube videos directly from Rakuten Ichiba. ...
Tokyo, Japan – Sony Corporation will open Digital Media Production Center Japan (DMPC Japan) in February 2026, establishing a new base in Tokyo to collaborate with creators on advanced media production. Located within Sony Group’s headquarters in Minato-ku, the facility will be the company’s third global...
The agency will focus on shopper activation aimed at influencing purchase decisions at shelf and building preference over private-label alternatives throughout the year.
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