India – Sokrati, dentsu India’s digital media agency, has partnered with experimentation platform VWO to boost client conversions through advanced A/B testing and personalised digital strategies.
This collaboration combines VWO’s expertise in user experience optimisation with Sokrati’s strength in data-driven growth strategies, empowering Indian brands to deliver more engaging, personalised, and high-performing digital experiences.
The partnership between Sokrati and VWO combines their strengths to offer clients comprehensive benefits. By integrating VWO’s optimisation platform with Sokrati’s expertise in media and technology, the collaboration enhances web and app experiences, leading to higher engagement and improved conversion rates that boost ROI. Both companies emphasise a data-driven approach, enabling brands to gain insights into customer behaviour and make real-time adjustments for measurable outcomes.
This alliance bridges media strategies and technology-driven optimisation, providing brands with seamless ways to enhance customer engagement and conversions. Through targeted campaigns and optimised experiences, businesses can achieve greater profitability and sustainable growth. Leveraging advanced optimisation tools and strategic media transformation, this partnership helps brands maintain a competitive edge in the dynamic digital landscape.
The alliance extends beyond Sokrati to the wider dentsu India clientele, integrating media strategies with technology-driven optimisation for seamless customer engagement and enhanced profitability. Clients within the dentsu network will benefit from targeted campaigns and optimised digital experiences that drive stronger performance and business growth.
Commenting on the partnership, Sparsh Gupta, CEO of VWO, said, “Sokrati’s expertise aligns perfectly with our mission of helping brands leverage data-driven insights to enhance customer journeys. With this partnership, we look forward to empowering Indian brands to create more impactful digital experiences that scale conversions and drive growth for them.”
Nilesh Gohil, CEO of Sokrati, added, “This partnership is a game changer for India’s top brands. By combining our strengths with VWO’s cutting-edge technology, we are setting a new benchmark for digital experience optimization. Brands will not only maximise conversions but also build sustainable growth engines that drive long-term success. This is a pivotal moment for reshaping how digital journeys are crafted and how businesses thrive in an increasingly competitive landscape.”
