Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Social media popular hub for financial discourse amongst Singaporeans: report

by Azunta Gaviola

-

November 10, 2023

Singapore – As information becomes more accessible and easily digestible online, a new study by Meltwater found out that Singaporeans are becoming more transparent in using social media as a platform for financial discourse. 

One of the key findings revealed that this significant shift prompted users to seek financial advice online while also establishing collective information through community, support and validation. In particular, the term ‘saving money’ yielded around 78% increase in Singapore’s social media mentions from September 2022 to August 2023, compared to a year ago. 

According to the report, buy now pay later methods (BNPL) also became a trending topic online as mentions of BNPL skyrocketed to 169 % during the same period. More specifically, it was noted that BNPL firm Atome received the highest positive sentiments whereas Grab PayLater resulted otherwise. 

Additionally, recent data observed that phrases like “scam victims” have surged to 79% reaching 21,900 mentions online. This resulted in the terms gaining more prominence in discussions about finance and cybersecurity. 

David Hickey, executive director at Meltwater (Asia-Pacific) commented, “Meltwater’s study underscores the shifting landscape of social media conversations surrounding personal finances. Our findings reveal that people are not only seeking financial advice and security but also forming a collective voice to drive change in how they manage their finance.”

“Brands in the financial space have an incredible opportunity to engage with consumers by understanding and participating in these conversations. By actively listening to the concerns and preferences of their audience, companies can offer tailored solutions and build trust in a challenging business environment,” Hickey ended. 

Meanwhile, a growing reliance on financial influencers was perceived  as the impact of social media’s  significance as an essential avenue for financial conversations.

The report has also identified the top finance influencers in Singapore. Amongst them, The Woke Salaryman scored the highest, followed by Genecia Alluora in second place. Michelle Hon, The Simple Sum, and SG Budget Babe were also ranked respectively. 

Related Tags Singapore Social Media Meltwater popular hub
Share this article

Related Articles

View All
Singapore ranked second globally in preferring work flexibility and using AI technology: report  
Marketing Southeast Asia
Singaporeans ranked second globally in preferring work flexibility and using AI technology: report  
November 9, 2023
By Brandon Yulolo
Six out of ten Southeast Asians plan to increase online shopping budgets for the holidays: report
Marketing Southeast Asia
Six out of ten Southeast Asians plan to increase online shopping budgets for the holidays: report
October 26, 2023
By Brandon Yulolo
Meltwater accelerates AI-driven growth in APAC with key strategic hires
Marketing APAC
Meltwater accelerates AI-driven growth in APAC with key strategic hires
August 15, 2023
By Brandon Yulolo
Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
Marketing Featured APAC
Meltwater’s enterprise suite with integrated data, AI-based insights offering available in APAC
April 18, 2023
By Teddy Cambosa
Rising ESG demand: Measuring the impact of ESG strategies in APAC
Marketing Featured APAC
Rising ESG demand: Measuring the impact of ESG strategies in APAC
March 14, 2023
By MARKETECH APAC
Technology Featured Southeast Asia
How a modern data platform can enhance data app experiences
August 6, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
NewWNCONF
Marketing Featured Southeast Asia
MARKETECH APAC completes “What’s NEXT” hybrid conference series with launch in Singapore, Philippines
November 3, 2023
By Teddy Cambosa
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Marketing Featured Southeast Asia
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
October 25, 2023
By Brandon Yulolo
Programmatic-WN-_1_
Technology Partners Global
What's NEXT: The programmatic supply chain for 2024
October 9, 2023
By MARKETECH APAC
It’s Time To Activate Your New Programmatic Supply Chain
Technology Partners APAC
It’s time to activate your new programmatic supply chain
October 5, 2023
By MARKETECH APAC
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
Marketing Featured ANZ
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
September 8, 2023
By Teddy Cambosa
How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
Marketing Partners Southeast Asia
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
September 1, 2023
By Teddy Cambosa
No posts found

Most Recent Articles

OMD named media agency of record for Under Armour across APAC
OMD named media agency of record for Under Armour across APAC
June 3, 2025
Teddy Cambosa
No posts found
TikTok Shop reportedly reduces workforce in Indonesia post-Tokopedia merger
June 3, 2025
Aliza Carmona
Carlsberg celebrates Bornean heritage with artist-edition cans, festive campaign via Havas MY
June 3, 2025
Teddy Cambosa
VISION+, Indosat Ooredoo Hutchison partner to deliver premium digital content to Indonesian users
June 3, 2025
Aliza Carmona
APACD to integrate with PRCA to strengthen regional PR community
June 3, 2025
Teddy Cambosa
M+C Saatchi Group appoints Karen Boswell as global CEO of digital experience, performance & consulting
June 3, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin