San Francisco, USA – Global digital experience software company Sitecore has announced the appointment of Dave O’Flanagan as its new chief executive officer, along with a series of key leadership and board changes to drive innovation and growth.
In his new role, O’Flanagan will continue to advance Sitecore’s DXP leadership by driving ongoing innovation and transforming customer value with AI.
O’Flanagan previously served as the company’s interim CEO after three years as chief product officer (CPO). He led the transition to Composable and the introduction of Sitecore’s SaaS DXP solutions.
Before joining Sitecore, O’Flanagan was the founder and CEO of Boxever, which was acquired by Sitecore in 2021.
Together with O’Flanagan’s appointment, the company has also announced additional leadership changes.
After five years of leading Sitecore’s suite of content and management products, Roger Connolly has been promoted to chief product officer to drive all content lifecycle and AI innovation.
Danny Robinson has been appointed as the new chief technology officer (CTO), having previously led the team behind Sitecore’s AI-enhanced personalisation solutions.
Meanwhile, Rohinee Mohindroo has been appointed as the new chief digital and information officer (CDIO). Mohindroo has been the driving force behind recent advancements in security and data privacy across the product portfolio.
Alongside these leadership moves, Sitecore has also made four new board appointments to help deliver on its vision. The new board members will work alongside Darren Roos, chair of the Sitecore board.
Among the appointees are Christian Shin Høegh Andersen, partner at private equity firm EQT Partners, and Maggie Buggie, who brings 20 years’ experience leveraging technology to transform businesses, with a focus on AI and digital customer experience.
Also on the board are Michael Ouissi, who has spent more than 20 years specialising in enterprise go-to-market strategy, and Saleah Hassen Laher, who has more than 30 years’ experience in enterprise software delivery and customer success.
Effective immediately, the leadership and board changes are aimed at accelerating the strategy of the new CEO and driving further growth for Sitecore.
At the recent Sitecore User Group Conference, O’Flanagan revealed a suite of generative AI capabilities as part of the company’s ‘marketer-first’ AI strategy. These capabilities are expected to dramatically transform the way marketers work to create content and deliver standout, personalised experiences.
Sitecore’s new AI features, including AI-driven recommendations for website search, advanced A/B testing, and image recognition, enhance its existing AI offerings. The AI Copilot tool is crafted to streamline marketers’ tasks throughout the content creation process, boosting efficiency and impact across various channels.
Speaking on the announcement, Roos said, “I’ve known Dave since he joined Sitecore through the acquisition of Boxever, where he was the founder and CEO. The opportunity in front of Sitecore is great, and Dave’s customer-first mindset, focus on innovation and execution, as well as his energy around the positive impact Sitecore’s solutions can have on customers and partners, will help propel Sitecore’s growth.”
Also commenting on his promotion, O’Flanagan shared, “This is an incredibly exciting moment in Sitecore’s journey as we continue to redefine the potential of the DXP. We’re bringing together the best in content, personalisation, and AI to power standout experiences for visionary brands in every industry. It’s an honour to take on this role, and I can’t wait to get started alongside our brilliant customers, team, partners, and the wider Sitecore community.”
