USA – Sitecore, an end-to-end digital experience software, has launched Sitecore Accelerate and XM Cloud Plus with the goal of streamlining the move to the cloud and utilising enterprise solutions for brands. These services enhance the transition to SaaS and provide a more convenient route for companies.
Sitecore is expanding the features of XM Cloud by introducing XM Cloud Plus, an expanded digital-experience solution that combines content management, AI-driven search, personalization, customer data management, and analytics.
XM Cloud Plus was created to meet the needs of Sitecore XP customers who have used the unified solution and are in the process of migrating to the cloud. It also serves brands that want to use a modular technology stack with a product combination to simplify deployment and accelerate their path to value.
Speaking about the XM Cloud Plus, Steve Tzikakis, CEO of Sitecore, said, “XM Cloud marked a significant moment in Sitecore’s journey when we launched it a year ago. Our first-to-market experience offering a cloud-based composable solution resulted in rapid adoption and was the culmination of three years of development with extensive customer input.”
He added, “Today, we expand the XM Cloud offering with XM Cloud Plus, bringing together a proven set of products that gives brands broader capabilities to offer an unrivalled customer experience, while simplifying and accelerating their move to the cloud, and delivering a powerful solution for the thousands of Sitecore XP customers that want additional enterprise capabilities.”
Sitecore Accelerate was created in response to the common reluctance of businesses to migrate from on-premises solutions to the cloud. This dedicated program assists Sitecore XM and Sitecore XP customers in transitioning to XM Cloud or XM Cloud Plus, and XC customers in transitioning to OrderCloud. Sitecore Accelerate provides these teams with the necessary knowledge, resources, tools, and human support for achieving the potential of a SaaS-based future.
Speaking about the Sitecore Accelerate, Tzikakis said, “We are at an inflection point where mature cloud technology is combining with AI computing to empower brands like never before. To leverage this opportunity, brands need guidance, reassurance and actual step-by-step, proven assistance from knowledgeable peers and partners to make their DXP stack operate to full capacity and capability.”
“By giving brands the support they need with Sitecore Accelerate, they can tap into the full power of Sitecore’s solutions simply and easily. It is such a critical moment for online experiences, and we want to be the partner brands turn to when they want to build a better proposition,” Tzikakis added.
Meanwhile, Dave O’Flanagan, chief product officer of Sitecore, said, “Sitecore introduced native machine learning features across our platform and composable DXP in 2019. With our ongoing focus on R&D, we are excited to bring the next level of AI to our customers. These additions accelerate the speed at which brands build content and experiences with Sitecore solutions, open new ways to empower marketing and heighten the level of insight brands get from their data.”
“This is only the first step to embed AI deep into our SaaS DXP so our customers can continue to build better experiences for their customers. We are actively working on new ways to improve marketer workflows through automatic improvements and further down the line AI will be able to optimise the digital experience with limited manual oversight,” O’Flanagan added.
