Singapore – Continuing on its ‘Passion Made Possible’ destination brand campaign, the Singapore Tourism Board has launched a global campaign bringing the island-nation to life with larger-than-life 3D billboards in the cities of New York, London, Shanghai, Mumbai and Jakarta.
The campaign, executed alongside BBH Singapore and The Shophouse @ Publicis, features the 3D out-of-home billboard that shine the spotlight on some of the country’s unique and multifaceted offerings and provides a whimsical take on three iconic Singapore experiences.
Choo Huei Miin, director of brand at Singapore Tourism Board, said, “Leveraging these immersive 3D out-of-home billboards, our aim was to capture the imagination of our travellers through transforming everyday moments into unique experiences Singapore has to offer to inspire travel. We hope this visual treat showcases the best of destination Singapore to the world and captivates audiences in key target markets with our vibrant culture, food, nature, and show-stopping futuristic landscapes.”
Meanwhile, Khairul Mondzi, executive creative director at BBH Singapore, commented, “This ‘global tour’ unveils to the world the essence of Singapore through a collection of experiences – iconic and lesser-known alike – in an unexpected, surprising way. Forget what you know about gardens, window shopping and performance art: STB’s new 3D billboards might surprise you in ways beyond the ordinary.”
