Singapore – Market research company YouGov releases the 2022 Best Brand Rankings, unveiling Singapore Airlines as the leading brand for the fifth year running.
SIA topped the list with a score of 53.5, remaining the dominant brand among Singaporeans even as businesses evolved amid the pandemic.
Coming in second place is e-commerce platform Shopee with a score of 47.4, followed by clothing brand Uniqlo at 46.5, and tech giant Google at 43.9.
Meanwhile, WhatsApp and Changi Airport took the fifth and sixth spot, both garnering a score of 43.8. Supermarket chain FairPrice ranked seventh with a score of 42.8, while horticultural destination Gardens by the Bay snags the eighth spot with a score of 41.5.
Wrapping up the top 10 is news platform Channel News Asia at rank 9 with a 38.8 score and video sharing website YouTube at rank 10 with a score of 38.5.
Moreover, YouGov also shared the ten most improved brands in 2022. Multi-service platform Go-Jek tops this list with an improved score of +5.7 points. Streaming service Disney+ came in second, as it continued to gain its footing locally following its launch in February 2021.
Instant ramen company Samyang followed with +4.3 points, while social media platform TikTok and local airline Scoot rounded off the top five with improved scores of +2.4 points. Ranked sixth to tenth are Singapore Post with +2.2 points, discount store chain DON DON DONKI with and Apple’s iPhone with +2.1 points each, followed by snack brand Pocky telco SIMBA, both with +2.0 points.
The rankings are based on YouGov BrandIndex’s index score, which measures overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommendations, and reputation.
YouGov has also previously revealed the rankings for the best travel brands in Singapore, which was led by online travel agency Booking.com.
