Singapore – Formula 1 has announced that Singapore Airlines will continue as the Title Sponsor of the Singapore Grand Prix for a further four years through the 2028 season. For this year’s race, the Singapore GP race will take place at the Marina Bay Street Circuit on October 3-5.
Through the sponsorship extension, the race will continue to be officially known as the ‘Formula 1 Singapore Airlines Singpore Grand Prix’ until 2028 inclusive.
It is worth noting that the airline has held the role for 11 years, since 2014, with six different drivers, from four different teams, taking the chequered flag under the lights of the Marina Bay Street Circuit in that time.
Lee Lik Hsin, chief commercial officer at Singapore Airlines, said, “The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic, not just for showcasing our beautiful skyline, but also for highlighting Singapore’s position as a key global hub. This extension underscores Singapore Airlines’ long-standing commitment to supporting the development of sports and tourism in Singapore.”
Meanwhile, Emily Prazer, chief commercial officer at Formula 1, commented, “We are delighted that Singapore Airlines will continue as the Title Sponsor of the Formula 1 Singapore Airlines Singapore Grand Prix. Singapore has become one of the most revered Grands Prix on the calendar, and it is through the hard work and dedication of partners such as Singapore Airlines that we can continue to deliver such a strong event. We look forward to continuing to work with them to further elevate this event for years to come.”
The sponsorship extension comes at a time when Formula 1 is seeing continued popularity amongst fans in Asia-Pacific. In 2023, data from YouGov have highlighted that one in three Singaporeans are fan of the sport. In 2024, Agoda noted an influx of travellers in Southeast Asia travelling to Singapore for the first time to watch that year’s Singapore GP, with Indonesians leading the list.
Moreover, there have been continued global partnerships to not just Formula 1 itself but also to the racing teams competing for the sport, with adidas recently announcing a partnership with the Mercedes Formula 1 team. Other notable brand partnerships in recent months include with LVMH, KitKat, and Lego.
