Kuala Lumpur, Malaysia – Regional e-commerce platform Shopee has announced that it is launching more collaborative seller marketing tools to help local sellers attract more new and returning customers on the platform.
According to Kavan Sito, director of Shopee Malaysia, starting by the third quarter this year, all sellers can expect to expand their reach through over 13,000 Shopee affiliate partners to gain a wider audience and boost sales via Shopee’s Affiliate Marketing Solution (AMS).
The affiliate partners include social media influencers, coupon and cashback platforms, price comparison platforms and content publishers. Apart from that, the platform will also be enhancing its voucher features that will enable sellers to incentivise new buyers as well as reward repeat buyers for their loyalty.
The new tools were announced during the Shopee Seller Summit on 16 June, where Sito said that reviews are essential to help create trust and appeal for a product online. As such, Shopee will also be enabling sellers to reward users for leaving useful product reviews.
“These are among many innovative seller marketing features that Shopee will be launching in the coming months to help sellers drive long-term business growth,” he said.
Sito added, “Shopee remains committed to upskilling and empowering local businesses. Apart from free training modules provided through Shopee University, Shopee is glad to be the trusted partner of government agencies to support local communities and drive training initiatives that help to upskill local businesses.”