Singapore – TikTok Singapore has recently launched a week-long #MentalHealthAwarenesscampaign, where it has been rolling out a series of global live streams as part of ongoing efforts to invest in its community’s mental well-being. The campaign runs until 16 September.
On Monday, 13 September, local non-profit organization in Singapore, Mental ACT, went live to discuss ways in which people can take charge and ownership of their mental health.
The upcoming fresh live stream will be Wednesday, 15 September, beginning at 8 pm SGT, featuring TikTok’s Head of Regional Policy, Trust & Safety for APAC, Jamin Tan. Tan will be joined by Seah Yang Hee, Deputy CEO and group director for service planning & funding in the National Council of Social Service (NCSS), as well as by non-profit partner Limitless, and TikTok wellness creators Yanni Ruth and Nur Hidayah Azman.
The group will be sharing how improving mental health starts with a conversation, discussing their lived experiences, and how we can, collectively, help make sure that quality mental health care is available to everyone who needs it.
“People need more than static pages for help; they need avenues to feel heard, and platforms that are safe for their self-expression,” shared Tan.
“We are inspired by how our community in Singapore has truly opened up a conversation about mental health, sharing and uniting others through their own inspiring stories. That is why we are pleased to be working with industry experts and mental health advocates in our efforts to raise #MentalHealthAwareness. We care deeply about our community, and will always look for new ways in which we can help to nurture their well-being,” Tan added.
Through the campaign, TikTok invites Singaporeans to engage openly and bravely with important mental well-being issues. Aside from partnering with local non-profit organizations and independent experts, TikTok has also enlisted the presence of its ‘Youth For Good’ creators, an initiative launched by the platform that seeks to empower youths to raise awareness on mental and cyber wellness.
Users can tune in live at @tiktoksg to join the conversations.
TikTok first introduced #MentalHealthAwareness globally last May to mark this year’s Mental Health Awareness Week.