Singapore – Video-sharing app TikTok has appointed Sameer Singh, former chief executive officer of media investment company GroupM in South Asia (SA), as its new head of global business solutions for the platform’s ‘TikTok for Business’ Southeast Asia (SEA) team.
The ‘TikTok For Business’ arm was introduced in July 2020 which aims to empower businesses of all sizes to engage with their target customers in a unique and creative way while creating a positive and safe environment for brand partners.
The new appointment will see Singh leading the sales and business marketing solutions for ‘TikTok for Business’ products across SEA. He brings with him over 25 years of experience in innovative marketing and advertising solutions, working as a key employee for brands like Google, and healthcare giant GSK, as well as consumer goods company Procter & Gamble, and advertising agency IPG. Singh has also worked in various locations across the globe, including Boston, London, and Dubai, as well as Guangzhou, among others.
“TikTok has supported tens of thousands of enterprises and partners, especially small and medium businesses, to elevate their marketing and advertising efforts and grow their business with our extensive product suite,” said Singh.
“Southeast Asia is a fast-growing region with boundless potential, especially in the short-form content space, and the Southeast Asian markets continue to be a priority for us as we expand and innovate our TikTok for Business offerings to suit the diverse needs of this region,” added Singh.
Meanwhile, Blake Chandlee, the president of TikTok’s Global Business Solutions, said that Singh’s role comes at a dynamic time as TikTok introduces new and creative ways for brands of all sizes to reach success on TikTok.
“Singh has been indispensable in driving TikTok’s advertising efforts thus far. We’re absolutely delighted to welcome him to this new role and look forward to seeing how he will propel the team to new heights as Head of Global Business Solutions in Southeast Asia,” said Chandlee.