Japan – Adaptive streaming technology company SeenThis has made its debut in Japan with the launch of its first office in Tokyo, bringing more sustainable video advertising solutions to the market and promising enhanced campaign performance for advertisers.
The opening of SeenThis’ Japan office marks a significant milestone in its expanding presence across Asia, building on the success of several previous campaigns in the Japanese market.
With SeenThis’ adaptive streaming technology now available in Japan, it is set to empower advertisers in the region to run more impactful video-based campaigns. Traditionally, display advertising in Japan has been dominated by static, image-based banner ads. SeenThis’ entry introduces an alternative, offering a more dynamic and innovative video solution for the market.
Setsuko Iijima will head the Tokyo office, bringing a wealth of experience to the role. Most recently, she served as the head of mid-market sales at Outbrain.
Commenting on the launch, Setsuko said, “There’s a big opportunity for advertisers in Japan to up their game with SeenThis at the heart of it. We’re already having some great conversations and look forward to working with some of the country’s major advertisers.”
Meanwhile, Jesper Benon, CEO of SeenThis, shared, “After the opening of our offices in Singapore and Hong Kong, the opening of our Tokyo office is another sign of our commitment to helping advertisers run high-impact, more sustainable campaigns in the APAC region. Setsuko and her team are keen to help advertisers in Japan move beyond static image-based content to more immersive and engaging video campaigns.”
