Singapore – Scoot, Singapore Airlines’ (SIA) low-cost subsidiary, has announced the launch of “Scoot With Heart,” a campaign that promotes the value of human connections and encourages meaningful reunions through travel.
Physical distances and the growth of digital media are blamed for the rise in social isolation since they reduce the need for in-person encounters. In response, Scoot’s most recent campaign seeks to create meaningful connections and meaningful dialogues in order to initiate positive changes in communities across its network.
During its first campaign, Scoot worked with The Smart Local and other community-based social service organisations like Lions Befrienders and the Foreign Domestic Worker Association for Social Support and Training (FAST) to plan two families’ very touching reunions. Pelago provided funding for the families’ on-the-ground activities in Singapore, and Mercure covered one of the families’ hotel stays as part of their support for the campaign.
Speaking about the campaign, Agatha Yap, Scoot director of marketing, communications, marketing partnerships and loyalty, said, “Travel is more than just getting to a destination; it is about connecting cultures and people we love. Scoot With Heart is also more than just a marketing campaign; it is our way of encouraging the community to treasure the human connections they have in their lives.”
She added, “Whether it is making an effort to put your mobile phone aside at the dining table to have a genuine chat with a loved one, or to ring up a friend just to check-in and re-connect, we hope that this campaign sparks off such meaningful conversations once again.”
