Australia – The soft drink brand Schweppes by Asahi Beverages is introducing a new generation of Schweppervescence with the launch of a new brand platform, with the collaboration of Clemenger BBDO.
The positioning of ‘A Sip for your Senses’ and the first campaign are inspired by the various bubbles that awaken the senses before the first sip when you open a bottle of Schweppes.
The above-the-line campaign will also introduce Australia to Schweppes’ new brand visual identity, which will be implemented across all product lines in November 2023.
The campaign presenting the new brand platform began on November 11th and is set to run until 2024 across TV, VOD, OOH, Spotify, and in-store.
Speaking about the campaign, Lauren Fildes, general manager of marketing, Asahi Lifestyle Beverages, said, “Schweppes is all about awakening the senses. And we want that feeling to come to life in everything we do – even our communications. So, we set out to create a campaign that’s as much of a sensory experience as our product. Each touch point within this campaign, from the film to the audio ads to the street posters, is designed to make you imagine a place where your senses are instantly ignited.
She added, “We want people to feel the iconic Schweppervescence feeling the moment they see or hear the work.”
Meanwhile, Clemenger BBDO Group creative director Ant Phillips, said, “Jacob Schweppe was a pioneer in carbonation, bringing fizzy magic to the everyday experience of drinking water. In launching the ‘A Sip for your Senses’ platform, we wanted to celebrate this magic by showing that each and every bubble within a bottle of Schweppes contains its own sensory world of wonder.”
