Australia – In partnership with the Australian Government, advertising agency BMF has created the first national child sexual abuse prevention campaign, ‘One Talk at a Time’. The campaign demonstrates that together we can create a safer world for our kids, free from sexual abuse, with something as simple as talking to the children in our lives.
‘One Talk at a Time’ calls for a collective effort to prevent child sexual abuse by helping adults understand that the risk of the unthinkable can be reduced significantly, one talk at a time.
Christina Aventi, chief strategy officer at BMF, said, “Child sexual abuse is a subject that’s hard to face let alone talk about. We don’t know how to broach the subject with our kids. This can paralyse us into silence. But silence creates space for people who abuse to come between children and those who protect them, and that is where child sexual abuse can hide. Everytime we talk, we break that wall and fill that ‘space’ with support, taking power away from perpetrators and help prevent child sexual abuse for every child.”
Meanwhile, Tom Hoskins, creative director at BMF, commented, “Bringing an end to child sexual abuse feels like a problem so large and insidious that many of us don’t know where to begin or even if it’s achievable. But reaching a solution as a community may be possible if we start with one talk at a time.”
The integrated campaign is live in Australia across TV, cinema, radio, social, and digital.
